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4 studies on increasing empathy and donations this holiday season

To kick off the season, here are four studies that can help you increase empathy and donations for your cause. From increasing feelings of awe, to taking a page out of the Black Friday playbook, read what scientists suggest can increase generosity and giving this season. Continue Reading 4 studies on increasing empathy and donations this holiday season

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2 min

Bad Vibes: Negative Images Reduce Charitable Giving

A new study suggests that appeals for humanitarian aid are less likely to succeed if people see images or are told things they find too upsetting. This comes from a… Continue Reading Bad Vibes: Negative Images Reduce Charitable Giving

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2 min

Reducing the Stigma of Eating Disorders with the Right Message

Eating disorders can be devastating illnesses, and matters are made worse for individuals with an eating disorder by social stigmas which suggest they are to blame for their disease. But… Continue Reading Reducing the Stigma of Eating Disorders with the Right Message

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3 min

Concern for Your Community May Feed Conspiracy Theories

It turns out that conspiracy theorists aren’t the isolated loners you might expect. In fact, for some people with a high level of personal uncertainty, believing in conspiracy theories is… Continue Reading Concern for Your Community May Feed Conspiracy Theories

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3 min

Been There, Done That: Sometimes Experience Makes Us Less Empathetic

A study from Northwestern University and Georgetown University challenges the assumption that people who have successfully overcome setbacks – such as unemployment or bullying – are more sympathetic to those… Continue Reading Been There, Done That: Sometimes Experience Makes Us Less Empathetic

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2 min

Relatable Characters Make Stories About Vaccines Relevant

Storytelling can encourage women to get vaccinated against HPV — but only if the audience can relate to at least one character in the story. Continue Reading Relatable Characters Make Stories About Vaccines Relevant

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3 min

It’s Not Me, It’s You: Breaking Up With Relationship Metaphors

Here’s a warning for politicians who like to use stories about their family to frame political discussions: A new study out of the University of Dayton and the University of… Continue Reading It’s Not Me, It’s You: Breaking Up With Relationship Metaphors

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4 min

Why Commercial Marketers Make Bad Behavior Change Marketers

Jeffrey W. Jordan, President and Executive Creative Director of Rescue Social Change Group, a behavior change marketing company, shares insights from the field for effective behavior change marketing for social change. Continue Reading Why Commercial Marketers Make Bad Behavior Change Marketers

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2 min

Psst! Research Says that Gossip Can Make Us More Generous

Want to get self-centered people to act more charitably? Threaten to tell their friends how selfish they are. According to research, the fear of damage to a person’s reputation can… Continue Reading Psst! Research Says that Gossip Can Make Us More Generous

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2 min

Use the Right Moral Message to Bridge the Partisan Divide

When it comes to persuading your political rivals to support issues that seem to go against their core values, research suggests showing them how the causes align with their moral… Continue Reading Use the Right Moral Message to Bridge the Partisan Divide

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4 studies on increasing empathy and donations this holiday season

Bad Vibes: Negative Images Reduce Charitable Giving

Reducing the Stigma of Eating Disorders with the Right Message

Concern for Your Community May Feed Conspiracy Theories

Been There, Done That: Sometimes Experience Makes Us Less Empathetic

Relatable Characters Make Stories About Vaccines Relevant

It’s Not Me, It’s You: Breaking Up With Relationship Metaphors

Why Commercial Marketers Make Bad Behavior Change Marketers

Psst! Research Says that Gossip Can Make Us More Generous

Use the Right Moral Message to Bridge the Partisan Divide

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