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The Politics of Mental Illness

Mental illness is stigmatized in America, leaving many unwilling to seek treatment. New research suggests that stigmatization is a political matter. People who are more conservative are more likely to… Continue Reading The Politics of Mental Illness

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2 min

Moving Climate Change Skeptics to Believers

Moving climate change skeptics to believers is fundamental if we are going to address the growing threat of global warming. Researchers are now studying strategies for reaching climate deniers. Emphasizing… Continue Reading Moving Climate Change Skeptics to Believers

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2 min

When Charity Isn’t Selfless

Charity is often seen as a selfless act, but new research tells us otherwise. We’re more likely to give when we believe that a charity is working to fix a… Continue Reading When Charity Isn’t Selfless

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2 min

Make it Personal to Increase Support for Your Cause

To increase connection to your cause, ask people to get personal. When people give something personal – like their name in the form of a signature, their personal property or… Continue Reading Make it Personal to Increase Support for Your Cause

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2 min

In Science We Trust

For many science geeks, the image of the Republican Party has been tarnished in recent years by its seemingly extreme anti-science views. However, a new study suggests that Republican views… Continue Reading In Science We Trust

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2 min

Volunteers Stay When They See the Difference They Make

Many organizations survive off of the support from their volunteers. Showing volunteers exactly how their work benefits the people they serve can keep them committed over the long term, according to a study published… Continue Reading Volunteers Stay When They See the Difference They Make

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2 min

Use Pictures of Scientists to Correct Vaccine Myths

Photos of scientists can help correct the false perception that vaccines cause autism. Continue Reading Use Pictures of Scientists to Correct Vaccine Myths

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2 min

Emotions Make Us Blind to Political Lies

Anger and anxiety seem to be driving the polls this election cycle. As emotions run wild, people are more likely to be grab on to misinformation purported by others in… Continue Reading Emotions Make Us Blind to Political Lies

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2 min

How to Talk About Climate Change Science

To persuade climate change skeptics, ditch the metaphors and keep it simple. Pie charts and simple statements about the scientific consensus are more effective than longer metaphors in communicating about… Continue Reading How to Talk About Climate Change Science

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The Politics of Mental Illness

Moving Climate Change Skeptics to Believers

When Charity Isn’t Selfless

Make it Personal to Increase Support for Your Cause

In Science We Trust

Volunteers Stay When They See the Difference They Make

Use Pictures of Scientists to Correct Vaccine Myths

Emotions Make Us Blind to Political Lies

How to Talk About Climate Change Science

Strategic Communications Academy for UF Leaders & Scholars

Beyond raising awareness: How to create lasting change

Science Communications Course

To Win Against False Information, We Must Play Offense

Most Americans believe we should have gun regulation. Here is why those who don’t are winning the debate.

The Science of What Makes People Care

Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust

2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth

Changemakers in Action: Dr. Audrey Goldfarb

Building Partnerships for Lasting Change: Why Awareness Alone Won’t Cut It

People Trust Scientists—So Why Isn’t Research Driving More Change?

Strategic Communications Academy for University of Florida Engineering Scholars

Science-based communication strategy on COVID for the UN Verified Initiative

Using Research to Change Narratives About Direct Cash Assistance for UpTogether

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