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    • Beyond Raising Awareness
    • Become a Great Science Communicator
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Center for Public Interest Communications
Support
  • About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications

Recent posts

News

Building the Field of Public Interest Communications

This article describes the history and goals of the Frank Karel Chair in Public Interest Communications at the University of Florida and discusses the need for institutionalizing public interest communications… Continue Reading Building the Field of Public Interest Communications
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  • 6 min

To Win Against False Information, We Must Play Offense

What should strategic communication in the public and social change sectors look like in a time marked by extreme political polarization and false information? Science suggests the key may be playing offense, rather than defense. Continue Reading To Win Against False Information, We Must Play Offense
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  • 2 min

Who Are You Calling Anti-Science?

Those who reject vaccines or the climate consensus often embrace other legitimate areas of research. Continue Reading Who Are You Calling Anti-Science?
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  • 1 min

To Win Against False Information, We Must Play Offense

What should strategic communication in the public and social change sectors look like in a time marked by extreme political polarization and false information? Science suggests the key may be… Continue Reading To Win Against False Information, We Must Play Offense
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  • 1 min

Stop Raising Awareness Already

Too many organizations concentrate on raising awareness about an issue—such as the danger of eating disorders or loss of natural habitat—without knowing how to translate that awareness into action, by… Continue Reading Stop Raising Awareness Already
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  • 1 min

Stop Raising Awareness Already

See the Spring 2017 Stanford Social Innovation Review article. by Ann Christiano and Annie Neimand
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  • 1 min

Persuasion in a “Post-Truth” World

To make progress on ideologically or politically sticky issues, social sector organizations must reshape their messaging to do more than cite facts; they must use smart storytelling and craft solutions… Continue Reading Persuasion in a “Post-Truth” World
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  • 5 min

Why Each Side of the Partisan Divide Thinks the Other is Living in an Alternate Reality

If someone sees or hears something they don't want to believe...they probably won't believe it. Continue Reading Why Each Side of the Partisan Divide Thinks the Other is Living in an Alternate Reality
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  • 1 min

Why each side of the partisan divide thinks the other is living in an alternate reality

To some liberals, Donald Trump’s inauguration portends doom for the republic; to many conservatives, it’s a crowning moment for the nation that will usher in an era of growth and… Continue Reading Why each side of the partisan divide thinks the other is living in an alternate reality
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  • 6 min

Why Do Science Issues Seem to Divide us Along Party Lines

Social scientists investigate when and why liberals and conservatives mistrust science. The apparent split may be more about cultural and personal beliefs than feelings about science itself. Continue Reading Why Do Science Issues Seem to Divide us Along Party Lines
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Professional Development
  • Science Communications Course 
  • Strategic Communications Academy for UF Leaders & Scholars
  • Beyond raising awareness: How to create lasting change
More of our work
  • Photo by Klaus Nielsen:
    How to Use Stories to Bring ‘Us’ and ‘Them’ Together
  • The Science of Belief: Use Values and Worldviews to Build Bridges
  • Illustration by Ailadi
    Communicating Complexity in the Humanitarian Sector
  • Illustration by Ailadi
    Outsmart Gender Bias through Design
Latest from the Center
  • PRNEWS 2027 Agency Elite Top 120 badge
    UF Center for Public Interest Communications Cited by PRNews Among 120 Global ‘Elite’ Agencies
  • Most Americans Support Freedom of Information. Almost None Have Ever Used It.
  • October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability
  • 2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth
How We Help – Case Studies
  • hands with medicine
    Invest in Trust – a vaccine communications guide for CNAs
  • BROKE project screenshot
    Re-examining narratives on poverty and wealth — the BROKE project
  • florida beach
    When the Science Stops at the Shoreline: Sharing Research on Florida’s Red Tide
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Center for Public Interest Communications
PO Box 118400
Gainesville, FL 32611-8400

An auxiliary unit of the College of Journalism and Communications

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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

  • Change Communication
  • Science Communication
  • Strategic Communication
  • Broader Impacts
  • Public Interest Communication
  • Narrative Change
  • Leadership Development
  • Strategy Development
  • Effective Presentations
  • Research Translation & Insights

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