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  • About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications

Recent posts

News

Winners of 2020 Research Prize Have Good News for How to Fight Bad News

The 2020 Research Prize in Public Interest Communications has been awarded to two scholars from Cambridge University for a scientific paper that explores how people can be “inoculated” from falling… Continue Reading Winners of 2020 Research Prize Have Good News for How to Fight Bad News
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  • 2 min

Latest Issue of Journal of Public Interest Communications Now Available

The latest issue of the Journal of Public Interest Communications (JPIC) is now available. The open access journal connects practitioners to the academic research in an effort to strengthen and grow the… Continue Reading Latest Issue of Journal of Public Interest Communications Now Available
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  • 1 min

How to Build Better Calls to Action

A well-told story can inspire people to engage with social and environmental issues, but how do nonprofits channel that energy into behaviors that make a difference? Behavioral science can help… Continue Reading How to Build Better Calls to Action
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Illustration by Ailadi
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  • 1 min

Outsmart Gender Bias through Design

Center team members and their partners at the UN Refugee Agency’s Innovation Service describe how behavioral, social and psychological science can help humanitarian organizations create more inclusive workplaces. As the… Continue Reading Outsmart Gender Bias through Design
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Illustration by Ailadi.
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  • 1 min

Designing Diverse and Gender Inclusive Humanitarian Organizations

Center team members and their partners at the UN Refugee Agency’s Innovation Service describe how behavioral, social and psychological science can help humanitarian organizations create more inclusive workplaces. As the… Continue Reading Designing Diverse and Gender Inclusive Humanitarian Organizations
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  • 1 min

Using Behavioral Science To Create More Gender Inclusive Organizations

In two new articles on Medium, “How to Design for Diverse and Gender Inclusive Humanitarian Organizations” and “Outsmart Gender Bias through Design,” Center team members and their partners at the… Continue Reading Using Behavioral Science To Create More Gender Inclusive Organizations
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  • 1 min

Ann Christiano Receives 2019 Junior Faculty UF International Educator of the Year Award

Ann Christiano, director of the Center for Public Interest Communications and Frank Karel Chair in Public Interest Communications, is the recipient of the Junior Faculty 2019 UF International Educator of the Year Award.… Continue Reading Ann Christiano Receives 2019 Junior Faculty UF International Educator of the Year Award
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Illustration by Ailadi
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  • 1 min

Communicating Complexity in the Humanitarian Sector

In this article, Center team members and their partners at the UN Refugee Agency’s Innovation Service, describe how academic research can be used to help think through the complexity of… Continue Reading Communicating Complexity in the Humanitarian Sector
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  • 2 min

How to Use Stories to Bring ‘Us’ and ‘Them’ Together

Writing in Stanford Social Innovation Review, Annie Neimand, director of research, Center for Public Interest Communications, and Samantha Wright, managing director of impact, Exposure Labs, say that advocacy organizations and… Continue Reading How to Use Stories to Bring ‘Us’ and ‘Them’ Together
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How to Use Stories to Bring ‘Us’ and ‘Them’ Together

To build more inclusive movements, social advocacy organizations and activists need to create stories that can engage both familiar and new communities. Published: Stanford Social Innovation Review – June 2019
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Professional Development
  • Beyond raising awareness: How to create lasting change
  • Strategic Communications Academy for UF Leaders & Scholars
  • Science Communications Course 
More of our work
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  • Philanthropy's New Voice: Building Trust with Deeper Stories and Clear Language
    Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust
Latest from the Center
  • PRNEWS 2027 Agency Elite Top 120 badge
    UF Center for Public Interest Communications Cited by PRNews Among 120 Global ‘Elite’ Agencies
  • Most Americans Support Freedom of Information. Almost None Have Ever Used It.
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  • 2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth
How We Help – Case Studies
  • hands with medicine
    Invest in Trust – a vaccine communications guide for CNAs
  • florida beach
    When the Science Stops at the Shoreline: Sharing Research on Florida’s Red Tide
  • Staff professional development via ‘drip’ training integrated in Slack
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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

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