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  • About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Beyond raising awareness: How to create lasting change
      • Science Communications Course 
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications

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‘Wicked Problems’: Challenges That Defy Easy Solutions

Ever feel like some problems are just… impossible? You try to define them, and the definition shifts. You work on a solution, and new issues emerge. You’re not alone. In… Continue Reading ‘Wicked Problems’: Challenges That Defy Easy Solutions
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Professional Development
  • Strategic Communications Academy for UF Leaders & Scholars
  • Beyond raising awareness: How to create lasting change
  • Science Communications Course 
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  • Photo by Klaus Nielsen:
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How We Help – Case Studies
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    Science-based communication strategy on COVID for the UN Verified Initiative
  • Using Research to Change Narratives About Direct Cash Assistance for UpTogether
  • florida beach
    When the Science Stops at the Shoreline: Sharing Research on Florida’s Red Tide
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Center for Public Interest Communications
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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

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