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  • About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Beyond raising awareness: How to create lasting change
      • Science Communications Course 
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
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    • Scholarship & Publications

Framework

5 posts

The Six Spheres of Influence

six spheres illustration
Six spheres shape every social change issue: Policy, Media, Communities of Influence, Market and Industry, Activism, and Social Norms. Identifying which to work in — and where you have the resources to create leverage — is the strategic decision this framework is designed to help you make. Continue Reading The Six Spheres of Influence
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  • 1 min

Science of Story Building

Story is the best tool we have for transforming culture and changing systems. This has become a fundamental belief in the social change sector. Many organizations are telling stories about… Continue Reading Science of Story Building
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  • 1 min

Four Questions: The Back of the Envelope Guide to Strategy

Coming up with a strategic communications plan doesn’t have to require a staff retreat and hours of work. Simply focusing on making the right decisions in the right sequence can… Continue Reading Four Questions: The Back of the Envelope Guide to Strategy
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  • 2 min

The Science of What Makes People Care – Six Imperatives for Changemakers

The scientific evidence is piling up: people don’t act on information, they act on what they care most about. We’ve distilled six core principles from behavioral, cognitive and social science… Continue Reading The Science of What Makes People Care – Six Imperatives for Changemakers
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  • 1 min

Build the World You Wish Existed: An Action Guide

A systems-thinking and human-centered design framework for changemakers facing complex, interconnected problems. It helps you map the system, find the leverage points, and design interventions that address root causes — not just symptoms. Continue Reading Build the World You Wish Existed: An Action Guide
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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

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