Framework

Science of Story Building

Story is the best tool we have for transforming culture and changing systems. This has become a fundamental belief in the social change sector. Many organizations are telling stories about… Continue Reading Science of Story Building

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1 min

Four Questions: The Back of the Envelope Guide to Strategy

Coming up with a strategic communications plan doesn’t have to require a staff retreat and hours of work. Simply focusing on making the right decisions in the right sequence can… Continue Reading Four Questions: The Back of the Envelope Guide to Strategy

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1 min

The Six Spheres of Influence

Public interest communication can activate six spheres of influence that changemakers can use to accomplish their goals. We explore each sphere and the power that each holds. Policy: The formal… Continue Reading The Six Spheres of Influence

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2 min

The Science of What Makes People Care – Six Imperatives for Changemakers

The scientific evidence is piling up: people don’t act on information, they act on what they care most about. We’ve distilled six core principles from behavioral, cognitive and social science… Continue Reading The Science of What Makes People Care – Six Imperatives for Changemakers

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1 min

Build the World You Wish Existed: An Action Guide

When tackling a big problem, it can be important to approach it from a systems-thinking and human-centered design perspective. Applying these tools helps you discover what you can leverage to… Continue Reading Build the World You Wish Existed: An Action Guide

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Science of Story Building

Four Questions: The Back of the Envelope Guide to Strategy

The Six Spheres of Influence

The Science of What Makes People Care – Six Imperatives for Changemakers

Build the World You Wish Existed: An Action Guide

To Win Against False Information, We Must Play Offense

The Science of Story Building

Outsmart Gender Bias through Design

How We Are Making Sure The Science We Share Is Good

Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust

Paper exploring local discursive frames of poverty and race wins 2023 research prize

Center welcomes two collaborators in research and strategy

Center announces three finalists for the $10,000 public interest communications research prize

Invest in Trust – a vaccine communications guide for CNAs

Strategic Communications Academy for University of Florida Engineering Scholars

Science-based communication strategy on COVID for the UN Verified Initiative

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