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    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
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      • frank gathering
      • The Research Prize in Public Interest Communications
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    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
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Center Update

55 posts

Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust

Philanthropy's New Voice: Building Trust with Deeper Stories and Clear Language
The Council on Foundations and the Center for Public Interest Communications today announced the release of Philanthropy’s New Voice, the largest study ever of narratives in philanthropy. The report, resulting… Continue Reading Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust
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Teresa Gonzales and Nicole Bronzan
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  • 3 min

Paper exploring local discursive frames of poverty and race wins 2023 research prize

Teresa Gonzales, Ph.D., Elizabeth M. Thissell and Soumitra Thorat take home $10,000 Hon Prize in Public Interest Communications Research Researchers using ethnographic research in a small Midwestern town exploring discursive frames… Continue Reading Paper exploring local discursive frames of poverty and race wins 2023 research prize
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Center welcomes two collaborators in research and strategy

The UF Center for Public Interest Communications is thrilled to announce that internal negotiations with CJC administration has concluded and we’re able to formally welcome two faculty collaborators to the… Continue Reading Center welcomes two collaborators in research and strategy
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2023 Research Prize Finalists
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  • 4 min

Center announces three finalists for the $10,000 public interest communications research prize

A committee of scholars and practitioners working with the Center for Public Interest Communications at the University of Florida has selected three finalists for the annual Prize for Research in… Continue Reading Center announces three finalists for the $10,000 public interest communications research prize
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Rakeem Robinson
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  • 3 min

Center honors the memory of colleague Rakeem Robinson

A note from UF College of Journalism and Communications Dean Hub Brown: I am very saddened to announce that the CJC family has lost a special student and an extraordinary… Continue Reading Center honors the memory of colleague Rakeem Robinson
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images of report from Define American
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  • 2 min

Center collaborates with Define American on analysis of local news coverage of immigration

Define American released a new body of research on immigration and local news – “Reimagining Immigration News: North Carolina’s Case for the Nation” – that gives journalists in every state… Continue Reading Center collaborates with Define American on analysis of local news coverage of immigration
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gloved hand holding vial
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  • 1 min

Center publishes evidence-based guide to help folks talk with others about COVID vaccines

The Center for Public Interest Communications has released “Talking With Your Friends and Loved Ones About COVID-19 Vaccination,” an evidence-based messaging framework. Conversations with close friends, family and coworkers are… Continue Reading Center publishes evidence-based guide to help folks talk with others about COVID vaccines
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  • 3 min

Strategic Communication Academy Celebrates Six Years of Success Helping UF Faculty and Staff Become More Effective Communicators

By Lila Greenberg, B.S. Telecommunication 2022 The Strategic Communications Academy for UF Leaders and Scholars (SCA) on Sept. 7, 2022, celebrated its sixth anniversary by hosting a reunion with previous… Continue Reading Strategic Communication Academy Celebrates Six Years of Success Helping UF Faculty and Staff Become More Effective Communicators
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  • 3 min

Jack Barry Helps Startup Companies in Tunisia Create Social Value

Barry conducted trainings on how to effectively add a social value component to entrepreneurial business projects, and how to best market that social value to more interested audiences.    By… Continue Reading Jack Barry Helps Startup Companies in Tunisia Create Social Value
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BROKE project screenshot
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  • 2 min

Center partners with Radical Communicators and Milli to release report on poverty narratives

Stories around poverty and wealth often highlight individual choices and actions as the source and solution of complex issues. To examine this phenomenon, the Center for Public Interest Communications partnered… Continue Reading Center partners with Radical Communicators and Milli to release report on poverty narratives
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Professional Development
  • Beyond raising awareness: How to create lasting change
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How We Help – Case Studies
  • illustration of hand holding United States flag
    Covering immigration in local news—an exploration by Define American
  • Council on Foundations - Largest study on narratives about philanthropy
    Largest Study on Narratives About Philanthropy with the Council on Foundations
  • UpTogether - Case Study - The Center for Public Interest Communications
    Using Research to Change Narratives About Direct Cash Assistance for UpTogether
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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

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