Center Update

Most Americans Support Freedom of Information. Almost None Have Ever Used It.

New research from UF’s Brechner Project and Center for Public Interest Communications examines public attitudes, institutional trust, and what happens when FOI restrictions become personal Americans strongly support the right… Continue Reading Most Americans Support Freedom of Information. Almost None Have Ever Used It.

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October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability

In the lead-up to the 2025 election and launch of the 2026 midterms, perceptions of affordability of housing in the United States were highly negative. Nearly 3 in 4 Americans… Continue Reading October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability

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2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth

Public Interest Communications Comes of Age The Center for Public Interest Communications at the University of Florida’s College of Journalism and Communications released its 2025 “Real Good Census.” This inaugural… Continue Reading 2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth

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composite image of Audrey Goldfarb and text stating "Science isn't personal: why communicating emotion isn't 'soft,' it's strategic"

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4 min

Changemakers in Action: Dr. Audrey Goldfarb

Interview by Kate McNamara As a newly minted PhD in telomere biology and now a postdoctoral researcher in the Korb Lab at the University of Pennsylvania Perelman School of Medicine,… Continue Reading Changemakers in Action: Dr. Audrey Goldfarb

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Building Partnerships for Lasting Change: Why Awareness Alone Won’t Cut It

Awareness campaigns are a staple for many organizations looking to inform the public about important issues. However, awareness alone isn’t enough to drive meaningful, lasting change. Moving from awareness to… Continue Reading Building Partnerships for Lasting Change: Why Awareness Alone Won’t Cut It

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People Trust Scientists—So Why Isn’t Research Driving More Change?

A global study reveals gaps in engagement. Here’s how scientists can turn trust into action. Trust in science is relatively high. But trust alone doesn’t lead to action. A recent… Continue Reading People Trust Scientists—So Why Isn’t Research Driving More Change?

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Moving Beyond Awareness to Achieve Policy Change

Awareness campaigns are everywhere. From social media hashtags to global movements, raising awareness has become a staple of advocacy work. However, awareness alone is not enough to drive meaningful policy… Continue Reading Moving Beyond Awareness to Achieve Policy Change

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From Awareness to Action: How to Design Campaigns That Drive Donations

Campaigns that drive donations must go beyond simply informing people about an issue. To inspire action, it’s crucial to understand what motivates people to care deeply enough to contribute. At… Continue Reading From Awareness to Action: How to Design Campaigns That Drive Donations

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How Rolando Negron Brings Research to Life at UF/IFAS

After years in science and education, Rolando Negron stepped into a new role as Acquisitions Editor at UF/IFAS and quickly recognized a challenge: connecting research with the public. To bridge… Continue Reading How Rolando Negron Brings Research to Life at UF/IFAS

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Harnessing Influencers to Ignite Trust and Drive Change

Influencer marketing has earned its spot as a popular strategy in the communications playbook, but let’s be honest—it’s not enough to rack up views and followers. The real power of… Continue Reading Harnessing Influencers to Ignite Trust and Drive Change

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Most Americans Support Freedom of Information. Almost None Have Ever Used It.

October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability

2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth

Changemakers in Action: Dr. Audrey Goldfarb

Building Partnerships for Lasting Change: Why Awareness Alone Won’t Cut It

People Trust Scientists—So Why Isn’t Research Driving More Change?

Moving Beyond Awareness to Achieve Policy Change

From Awareness to Action: How to Design Campaigns That Drive Donations

How Rolando Negron Brings Research to Life at UF/IFAS

Harnessing Influencers to Ignite Trust and Drive Change

Science Communications Course

Strategic Communications Academy for UF Leaders & Scholars

Beyond raising awareness: How to create lasting change

Things I learned from YouTube stars, ex-extremists, and storytellers about fighting hate

How We Are Making Sure The Science We Share Is Good

How to Use Stories to Bring ‘Us’ and ‘Them’ Together

This Untapped Tool Could Help Boost Vaccination Rates

Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust

Paper exploring local discursive frames of poverty and race wins 2023 research prize

Center welcomes two collaborators in research and strategy

Center announces three finalists for the $10,000 public interest communications research prize

Innovation Service of UNHCR: the UN Refugee Agency

Covering immigration in local news—an exploration by Define American

When the Science Stops at the Shoreline: Sharing Research on Florida’s Red Tide

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