Center Update

Building Partnerships for Lasting Change: Why Awareness Alone Won’t Cut It

Awareness campaigns are a staple for many organizations looking to inform the public about important issues. However, awareness alone isn’t enough to drive meaningful, lasting change. Moving from awareness to… Continue Reading Building Partnerships for Lasting Change: Why Awareness Alone Won’t Cut It

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People Trust Scientists—So Why Isn’t Research Driving More Change?

A global study reveals gaps in engagement. Here’s how scientists can turn trust into action. Trust in science is relatively high. But trust alone doesn’t lead to action. A recent… Continue Reading People Trust Scientists—So Why Isn’t Research Driving More Change?

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Moving Beyond Awareness to Achieve Policy Change

Awareness campaigns are everywhere. From social media hashtags to global movements, raising awareness has become a staple of advocacy work. However, awareness alone is not enough to drive meaningful policy… Continue Reading Moving Beyond Awareness to Achieve Policy Change

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From Awareness to Action: How to Design Campaigns That Drive Donations

Campaigns that drive donations must go beyond simply informing people about an issue. To inspire action, it’s crucial to understand what motivates people to care deeply enough to contribute. At… Continue Reading From Awareness to Action: How to Design Campaigns That Drive Donations

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How Rolando Negron Brings Research to Life at UF/IFAS

After years in science and education, Rolando Negron stepped into a new role as Acquisitions Editor at UF/IFAS and quickly recognized a challenge: connecting research with the public. To bridge… Continue Reading How Rolando Negron Brings Research to Life at UF/IFAS

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Harnessing Influencers to Ignite Trust and Drive Change

Influencer marketing has earned its spot as a popular strategy in the communications playbook, but let’s be honest—it’s not enough to rack up views and followers. The real power of… Continue Reading Harnessing Influencers to Ignite Trust and Drive Change

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Philanthropy's New Voice: Building Trust with Deeper Stories and Clear Language

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2 min

Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust

The Council on Foundations and the Center for Public Interest Communications today announced the release of Philanthropy’s New Voice, the largest study ever of narratives in philanthropy. The report, resulting… Continue Reading Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust

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3 min

Paper exploring local discursive frames of poverty and race wins 2023 research prize

Teresa Gonzales, Ph.D., Elizabeth M. Thissell and Soumitra Thorat take home $10,000 Hon Prize in Public Interest Communications Research Researchers using ethnographic research in a small Midwestern town exploring discursive frames… Continue Reading Paper exploring local discursive frames of poverty and race wins 2023 research prize

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Center welcomes two collaborators in research and strategy

The UF Center for Public Interest Communications is thrilled to announce that internal negotiations with CJC administration has concluded and we’re able to formally welcome two faculty collaborators to the… Continue Reading Center welcomes two collaborators in research and strategy

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4 min

Center announces three finalists for the $10,000 public interest communications research prize

A committee of scholars and practitioners working with the Center for Public Interest Communications at the University of Florida has selected three finalists for the annual Prize for Research in… Continue Reading Center announces three finalists for the $10,000 public interest communications research prize

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Building Partnerships for Lasting Change: Why Awareness Alone Won’t Cut It

People Trust Scientists—So Why Isn’t Research Driving More Change?

Moving Beyond Awareness to Achieve Policy Change

From Awareness to Action: How to Design Campaigns That Drive Donations

How Rolando Negron Brings Research to Life at UF/IFAS

Harnessing Influencers to Ignite Trust and Drive Change

Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust

Paper exploring local discursive frames of poverty and race wins 2023 research prize

Center welcomes two collaborators in research and strategy

Center announces three finalists for the $10,000 public interest communications research prize

Strategic Communications Academy for UF Leaders & Scholars

Beyond raising awareness: How to create lasting change

Science Communications Course

The Science of Belief: Identify Perceptions of Harm

Communicating the Complexity of Displacement in a Changing Climate

Why Intersectional Stories Are Key to Helping the Communities We Serve

Designing Diverse and Gender Inclusive Humanitarian Organizations

Center honors the memory of colleague Rakeem Robinson

Center collaborates with Define American on analysis of local news coverage of immigration

Center publishes evidence-based guide to help folks talk with others about COVID vaccines

Strategic Communication Academy Celebrates Six Years of Success Helping UF Faculty and Staff Become More Effective Communicators

Re-examining narratives on poverty and wealth — the BROKE project

Covering immigration in local news—an exploration by Define American

Strategic Communications Academy for University of Florida Engineering Scholars

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