Center Update - Center for Public Interest Communications

Moving Beyond Awareness to Achieve Policy Change

Awareness campaigns are everywhere. From social media hashtags to global movements, raising awareness has become a staple of advocacy work. However, awareness alone is not enough to drive meaningful policy… Continue Reading Moving Beyond Awareness to Achieve Policy Change

From Awareness to Action: How to Design Campaigns That Drive Donations

Campaigns that drive donations must go beyond simply informing people about an issue. To inspire action, it’s crucial to understand what motivates people to care deeply enough to contribute. At… Continue Reading From Awareness to Action: How to Design Campaigns That Drive Donations

How Rolando Negron Brings Research to Life at UF/IFAS

After years in science and education, Rolando Negron stepped into a new role as Acquisitions Editor at UF/IFAS and quickly recognized a challenge: connecting research with the public. To bridge… Continue Reading How Rolando Negron Brings Research to Life at UF/IFAS

Philanthropy's New Voice: Building Trust with Deeper Stories and Clear Language

2 min

Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust

The Council on Foundations and the Center for Public Interest Communications today announced the release of Philanthropy’s New Voice, the largest study ever of narratives in philanthropy. The report, resulting… Continue Reading Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust

Teresa Gonzales and Nicole Bronzan

3 min

Paper exploring local discursive frames of poverty and race wins 2023 research prize

Teresa Gonzales, Ph.D., Elizabeth M. Thissell and Soumitra Thorat take home $10,000 Hon Prize in Public Interest Communications Research Researchers using ethnographic research in a small Midwestern town exploring discursive frames… Continue Reading Paper exploring local discursive frames of poverty and race wins 2023 research prize

Center welcomes two collaborators in research and strategy

The UF Center for Public Interest Communications is thrilled to announce that internal negotiations with CJC administration has concluded and we’re able to formally welcome two faculty collaborators to the… Continue Reading Center welcomes two collaborators in research and strategy

2023 Research Prize Finalists

4 min

Center announces three finalists for the $10,000 public interest communications research prize

A committee of scholars and practitioners working with the Center for Public Interest Communications at the University of Florida has selected three finalists for the annual Prize for Research in… Continue Reading Center announces three finalists for the $10,000 public interest communications research prize

Rakeem Robinson

3 min

Center honors the memory of colleague Rakeem Robinson

A note from UF College of Journalism and Communications Dean Hub Brown: I am very saddened to announce that the CJC family has lost a special student and an extraordinary… Continue Reading Center honors the memory of colleague Rakeem Robinson

images of report from Define American

2 min

Center collaborates with Define American on analysis of local news coverage of immigration

Define American released a new body of research on immigration and local news – “Reimagining Immigration News: North Carolina’s Case for the Nation” – that gives journalists in every state… Continue Reading Center collaborates with Define American on analysis of local news coverage of immigration

gloved hand holding vial

1 min

Center publishes evidence-based guide to help folks talk with others about COVID vaccines

The Center for Public Interest Communications has released “Talking With Your Friends and Loved Ones About COVID-19 Vaccination,” an evidence-based messaging framework. Conversations with close friends, family and coworkers are… Continue Reading Center publishes evidence-based guide to help folks talk with others about COVID vaccines

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