Use Pictures of Scientists to Correct Vaccine Myths
Photos of scientists can help correct the false perception that vaccines cause autism. Continue Reading Use Pictures of Scientists to Correct Vaccine Myths
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Center for Public Interest Communications
154 posts
Can Facebook Increase Charity?
People who are already logged into their social media accounts are more likely to share their charitable donations online and encourage their friends to chip in. These results come… Continue Reading Can Facebook Increase Charity?
Emotions Make Us Blind to Political Lies
Anger and anxiety seem to be driving the polls this election cycle. As emotions run wild, people are more likely to be grab on to misinformation purported by others in… Continue Reading Emotions Make Us Blind to Political Lies
How to Talk About Climate Change Science
To persuade climate change skeptics, ditch the metaphors and keep it simple. Pie charts and simple statements about the scientific consensus are more effective than longer metaphors in communicating about… Continue Reading How to Talk About Climate Change Science
Use Facebook to Correct Misinformation on GMOs
Social media sites like Facebook have a reputation for spreading misinformation. But providing corrective information through the site has the potential to reduce misperceptions – at least in some cases,… Continue Reading Use Facebook to Correct Misinformation on GMOs
The 5 Climate Change Communication Studies You Need to Know
To move nonbelievers to believers, we must use evidence-based communication strategies. Here are the 5 climate change communication studies you need to know. Continue Reading The 5 Climate Change Communication Studies You Need to Know
The Evangelical Anti-LGBT Strategy
The battle for marriage equality may be technically over, but the fight for LGBT rights rages on. On March 23rd, North Carolina passed a new anti-LGBT law, overturning Charlotte’s non-discrimination… Continue Reading The Evangelical Anti-LGBT Strategy
For Nonprofits on Facebook It Pays to be Popular
Facebook isn’t just a great place to stalk your ex and catch up with old friends, it is also a great place to fundraise. Nonprofits, especially smaller organizations, can benefit… Continue Reading For Nonprofits on Facebook It Pays to be Popular
Millennials Give a Damn When Others are in Need
From the ice bucket challenge to the polar plunge, more millennials are getting involved in and sharing causes they care about on social media. Millennials are more likely to get… Continue Reading Millennials Give a Damn When Others are in Need
How Conservation Campaigns Fail
Communications campaigns raise awareness about environmental issues but still fail to influence behavior, particularly when people feel like others are to blame for the problem. Published in the June 2014… Continue Reading How Conservation Campaigns Fail