• About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Beyond raising awareness: How to create lasting change
      • Science Communications Course 
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications
Center for Public Interest Communications
Support
  • About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Beyond raising awareness: How to create lasting change
      • Science Communications Course 
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications

Posts by author

Center for Public Interest Communications

153 posts

Can Facebook Increase Charity?

People who are already logged into their social media accounts are more likely to share their charitable donations online and encourage their friends to chip in.   These results come… Continue Reading Can Facebook Increase Charity?
View Post
View Post
  • 2 min

Emotions Make Us Blind to Political Lies

Anger and anxiety seem to be driving the polls this election cycle. As emotions run wild, people are more likely to be grab on to misinformation purported by others in… Continue Reading Emotions Make Us Blind to Political Lies
View Post
View Post
  • 2 min

How to Talk About Climate Change Science

To persuade climate change skeptics, ditch the metaphors and keep it simple. Pie charts and simple statements about the scientific consensus are more effective than longer metaphors in communicating about… Continue Reading How to Talk About Climate Change Science
View Post
View Post
  • 2 min

Use Facebook to Correct Misinformation on GMOs

Social media sites like Facebook have a reputation for spreading misinformation. But providing corrective information through the site has the potential to reduce misperceptions – at least in some cases,… Continue Reading Use Facebook to Correct Misinformation on GMOs
View Post
View Post
  • 5 min

The 5 Climate Change Communication Studies You Need to Know

To move nonbelievers to believers, we must use evidence-based communication strategies. Here are the 5 climate change communication studies you need to know. Continue Reading The 5 Climate Change Communication Studies You Need to Know
View Post
View Post
  • 3 min

The Evangelical Anti-LGBT Strategy

The battle for marriage equality may be technically over, but the fight for LGBT rights rages on.   On March 23rd, North Carolina passed a new anti-LGBT law, overturning Charlotte’s non-discrimination… Continue Reading The Evangelical Anti-LGBT Strategy
View Post
View Post
  • 2 min

For Nonprofits on Facebook It Pays to be Popular

Facebook isn’t just a great place to stalk your ex and catch up with old friends, it is also a great place to fundraise. Nonprofits, especially smaller organizations, can benefit… Continue Reading For Nonprofits on Facebook It Pays to be Popular
View Post
View Post
  • 2 min

Millennials Give a Damn When Others are in Need

From the ice bucket challenge to the polar plunge, more millennials are getting involved in and sharing causes they care about on social media. Millennials are more likely to get… Continue Reading Millennials Give a Damn When Others are in Need
View Post
View Post
  • 2 min

How Conservation Campaigns Fail

Communications campaigns raise awareness about environmental issues but still fail to influence behavior, particularly when people feel like others are to blame for the problem. Published in the June 2014… Continue Reading How Conservation Campaigns Fail
View Post
View Post
  • 2 min

3 Ways to Keep Your Volunteers

Volunteers are the backbone of many nonprofits. Without people donating their time, the numerous services these nonprofits provide would diminish. However, nonprofits often face the struggle of keeping their volunteers.… Continue Reading 3 Ways to Keep Your Volunteers
View Post

Posts pagination

Previous 1 2 3 4 5 … 16 Next
Professional Development
  • Strategic Communications Academy for UF Leaders & Scholars
  • Beyond raising awareness: How to create lasting change
  • Science Communications Course 
More of our work
  • Changing Mindsets, Changing the Rules
  • Finding the Right Messenger for Your Message
  • To Win Against False Information, We Must Play Offense
  • The Science of What Makes People Care
Latest from the Center
  • Most Americans Support Freedom of Information. Almost None Have Ever Used It.
  • October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability
  • 2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth
  • composite image of Audrey Goldfarb and text stating "Science isn't personal: why communicating emotion isn't 'soft,' it's strategic"
    Changemakers in Action: Dr. Audrey Goldfarb
How We Help – Case Studies
  • gloved hand holding vial
    Science-based communication strategy on COVID for the UN Verified Initiative
  • UpTogether - Case Study - The Center for Public Interest Communications
    Using Research to Change Narratives About Direct Cash Assistance for UpTogether
  • illustration
    Innovation Service of UNHCR: the UN Refugee Agency
UF Logo

Center for Public Interest Communications
PO Box 118400
Gainesville, FL 32611-8400

An auxiliary unit of the College of Journalism and Communications

Copyright © 2026

Contact Us

We are eager to chat with you about your project or training need.

Send us a note

The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

  • Change Communication
  • Science Communication
  • Strategic Communication
  • Broader Impacts
  • Public Interest Communication
  • Narrative Change
  • Leadership Development
  • Strategy Development
  • Effective Presentations
  • Research Translation & Insights

Input your search keywords and press Enter.