• About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Beyond raising awareness: How to create lasting change
      • Science Communications Course 
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications
Center for Public Interest Communications
Support
  • About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Beyond raising awareness: How to create lasting change
      • Science Communications Course 
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications

Posts by author

Bruce Trachtenberg

14 posts

New Guide for Communicating the Complexity of Climate Change and Displacement

Displacement is fiercely complex. So is climate change. Explaining how those factors intertwine requires an array of legal and scientific jargon that obscures the suffering experienced by people caught at… Continue Reading New Guide for Communicating the Complexity of Climate Change and Displacement
View Post
View Post
  • 1 min

CPIC’S Ann Christiano Wins 2019 UF Faculty Entrepreneurship Award

Professor Ann Christiano, the Frank Karel Chair in Public Interest Communications and the director of the Center for Public Interest Communications at the University of Florida College of Journalism and… Continue Reading CPIC’S Ann Christiano Wins 2019 UF Faculty Entrepreneurship Award
View Post
View Post
  • 1 min

Public Interest Communications Pro Kristen Grimm Featured on Must-Listen Podcast for Practitioners

Kristen Grimm, one of the best-known public interest communications practitioners in the United States, offers her views about the state of the field, along with tips for those new to… Continue Reading Public Interest Communications Pro Kristen Grimm Featured on Must-Listen Podcast for Practitioners
View Post
View Post
  • 1 min

CPIC Team Members Discuss Science-Driven Social Change Strategies in SSIR Podcast

Ann Christiano, University of Florida College of Journalism and Communications Frank Karel Chair in Public Interest Communications and Center for Public Interest Communications (CPIC) director and Annie Neimand, CPIC research director, discuss effective approaches… Continue Reading CPIC Team Members Discuss Science-Driven Social Change Strategies in SSIR Podcast
View Post

Posts pagination

Previous 1 2
Professional Development
  • Beyond raising awareness: How to create lasting change
  • Strategic Communications Academy for UF Leaders & Scholars
  • Science Communications Course 
More of our work
  • Persuasion in a “Post-Truth” World
  • Finding the Right Messenger for Your Message
  • The Science of Story Building
  • Most Americans believe we should have gun regulation. Here is why those who don’t are winning the debate.
Latest from the Center
  • Most Americans Support Freedom of Information. Almost None Have Ever Used It.
  • October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability
  • 2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth
  • composite image of Audrey Goldfarb and text stating "Science isn't personal: why communicating emotion isn't 'soft,' it's strategic"
    Changemakers in Action: Dr. Audrey Goldfarb
How We Help – Case Studies
  • BROKE project screenshot
    Re-examining narratives on poverty and wealth — the BROKE project
  • illustration
    Innovation Service of UNHCR: the UN Refugee Agency
  • UpTogether - Case Study - The Center for Public Interest Communications
    Using Research to Change Narratives About Direct Cash Assistance for UpTogether
UF Logo

Center for Public Interest Communications
PO Box 118400
Gainesville, FL 32611-8400

An auxiliary unit of the College of Journalism and Communications

Copyright © 2026

Contact Us

We are eager to chat with you about your project or training need.

Send us a note

The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

  • Change Communication
  • Science Communication
  • Strategic Communication
  • Broader Impacts
  • Public Interest Communication
  • Narrative Change
  • Leadership Development
  • Strategy Development
  • Effective Presentations
  • Research Translation & Insights

Input your search keywords and press Enter.