Brendan Banteh

Building Partnerships for Lasting Change: Why Awareness Alone Won’t Cut It

Awareness campaigns are a staple for many organizations looking to inform the public about important issues. However, awareness alone isn’t enough to drive meaningful, lasting change. Moving from awareness to… Continue Reading Building Partnerships for Lasting Change: Why Awareness Alone Won’t Cut It

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People Trust Scientists—So Why Isn’t Research Driving More Change?

A global study reveals gaps in engagement. Here’s how scientists can turn trust into action. Trust in science is relatively high. But trust alone doesn’t lead to action. A recent… Continue Reading People Trust Scientists—So Why Isn’t Research Driving More Change?

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UpTogether - Case Study - The Center for Public Interest Communications

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3 min

Using Research to Change Narratives About Direct Cash Assistance for UpTogether

In 2023, UpTogether – a national nonprofit dedicated to community-based solutions to poverty – requested proposals for a narrative change strategy that could help their team challenge the existing narratives about poverty in Massachusetts. Continue Reading Using Research to Change Narratives About Direct Cash Assistance for UpTogether

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Council on Foundations - Largest study on narratives about philanthropy

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4 min

Largest Study on Narratives About Philanthropy with the Council on Foundations

Foundations play a major role in our society, and the majority of Americans view them positively. However, Americans have little understanding of what foundations do and how they affect our daily lives. Continue Reading Largest Study on Narratives About Philanthropy with the Council on Foundations

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8 min

The Six Spheres of Influence

Six spheres shape every social change issue: Policy, Media, Communities of Influence, Market and Industry, Activism, and Social Norms. Identifying which to work in — and where you have the resources to create leverage — is the strategic decision this framework is designed to help you make. Continue Reading The Six Spheres of Influence

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Moving Beyond Awareness to Achieve Policy Change

Awareness campaigns are everywhere. From social media hashtags to global movements, raising awareness has become a staple of advocacy work. However, awareness alone is not enough to drive meaningful policy… Continue Reading Moving Beyond Awareness to Achieve Policy Change

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From Awareness to Action: How to Design Campaigns That Drive Donations

Campaigns that drive donations must go beyond simply informing people about an issue. To inspire action, it’s crucial to understand what motivates people to care deeply enough to contribute. At… Continue Reading From Awareness to Action: How to Design Campaigns That Drive Donations

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How Rolando Negron Brings Research to Life at UF/IFAS

After years in science and education, Rolando Negron stepped into a new role as Acquisitions Editor at UF/IFAS and quickly recognized a challenge: connecting research with the public. To bridge… Continue Reading How Rolando Negron Brings Research to Life at UF/IFAS

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Building Partnerships for Lasting Change: Why Awareness Alone Won’t Cut It

People Trust Scientists—So Why Isn’t Research Driving More Change?

Using Research to Change Narratives About Direct Cash Assistance for UpTogether

Largest Study on Narratives About Philanthropy with the Council on Foundations

The Six Spheres of Influence

Moving Beyond Awareness to Achieve Policy Change

From Awareness to Action: How to Design Campaigns That Drive Donations

How Rolando Negron Brings Research to Life at UF/IFAS

Beyond raising awareness: How to create lasting change

Science Communications Course

Strategic Communications Academy for UF Leaders & Scholars

The Science of Belief: Move Beyond “Us” and “Them” to “We”

How to Tell Stories About Complex Issues

Stop Raising Awareness Already

The Science of Belief: Use Values and Worldviews to Build Bridges

Most Americans Support Freedom of Information. Almost None Have Ever Used It.

October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability

2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth

Changemakers in Action: Dr. Audrey Goldfarb

Invest in Trust – a vaccine communications guide for CNAs

Staff professional development via ‘drip’ training integrated in Slack

Re-examining narratives on poverty and wealth — the BROKE project

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