The Center for Public Interest Communications has released “Talking With Your Friends and Loved Ones About COVID-19 Vaccination,” an evidence-based messaging framework.
Conversations with close friends, family and coworkers are essential to continuing to build confidence in the COVID-19 vaccines. But if you’ve searched for help online to guide you in those conversations, you know there aren’t many evidence-based resources for people who want to talk to people around them about getting vaccinated.
This guide offers simple tools to help you have these conversations with people who trust you and rely on you for insight and guidance. We’ve brought together what we learned from our interviews with 16 researchers who study how to communicate about the COVID-19 vaccines and insights from a nationwide survey of more than 4,000 Americans. We include templates that can guide you in these conversations and that you can share with others.
Support for this research was provided by the Robert Wood Johnson Foundation. The views expressed here do not necessarily reflect the views of the Foundation.
The guide continues the explorations and work the Center has done on vaccine communications for partners including the United Nations, the Manufacturing Institute and AHRQ/Project Echo.
