messaging

How social change advocates can craft messages that work.

With literally hundreds of articles vying for our attention daily, getting your campaign noticed isn’t always easy, so to reach their audiences, communicators sometimes turn to a popular, but underused tool: humor

Moving climate change skeptics to believers is fundamental if we are going to address the growing threat of global warming. Researchers are now studying strategies for reaching climate deniers. Emphasizing the scientific consensus on climate change can increase belief in the science and support for policy, according to new research published…

Photos of scientists can help correct the false perception that vaccines cause autism.

Anger and anxiety seem to be driving the polls this election cycle. As emotions run wild, people are more likely to be grab on to misinformation purported by others in their political party. In a new study published in the August 2015 Journal of Communication, communications scholar Brian Weeks found…

What happens when a science prodigy loves literature and people? Troy Campbell, the frank 2016 $10k research prize winner. We talked with Campbell about his research, winning the prize and what it was like to attend frank for the first time.

To move nonbelievers to believers, we must use evidence-based communication strategies. Here are the 5 climate change communication studies you need to know.

By Wayne Rivera How people think about the causes of mental illness has an impact on how they treat others with the illness. People are more likely to stigmatize others who have a mental illness when they think it is caused by genetics rather than the environment, according to a…

Use this one tool to stay on point with your nonprofit message, from Prichard Communications.

Want to make the world a better place? Don’t wait to be told—you can give yourself permission to do so whenever you’re ready.