frankology

Naming and Shaming Corporate Offenders Causes Pain, Then Change

Turns out that activist campaigns that “name and shame” companies take their toll as consumers who learn of their offending behaviors curtail purchases. Continue Reading Naming and Shaming Corporate Offenders Causes Pain, Then Change

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3 min

Want People To Listen? Talk to Them The Way You’d Want Someone To Talk To You

Campaigns aiming to reduce HIV/AIDs infection rates among black American women fail when those who are targeted feel they are being singled out or addressed in ways that make them uncomfortable. Continue Reading Want People To Listen? Talk to Them The Way You’d Want Someone To Talk To You

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Conservatives and Liberals Will Probably Disagree About Why They Disagree

The inability of conservatives and liberals to see eye to eye on issues might be hard wired into our brains. Continue Reading Conservatives and Liberals Will Probably Disagree About Why They Disagree

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2 min

What You Value Most About Yourself Can Save Your Life

Getting people to focus on their overall wellbeing might make them less fearful about learning about what steps they need to take to maintain good health. Continue Reading What You Value Most About Yourself Can Save Your Life

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2 min

How To Make Narcissists Think Green Is The New Black

Maybe we can use some of that self-love that characterizes the attitudes and behavior of narcissists to convince them that by adopting more environmentally friendly lifestyles, others besides themselves will admire them for their choices. Continue Reading How To Make Narcissists Think Green Is The New Black

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Naming and Shaming Corporate Offenders Causes Pain, Then Change

Want People To Listen? Talk to Them The Way You’d Want Someone To Talk To You

Conservatives and Liberals Will Probably Disagree About Why They Disagree

What You Value Most About Yourself Can Save Your Life

How To Make Narcissists Think Green Is The New Black

Beyond raising awareness: How to create lasting change

Science Communications Short Course

Strategic Communications Academy for UF Leaders & Scholars

Changing Mindsets, Changing the Rules

Designing Diverse and Gender Inclusive Humanitarian Organizations

The Science of Story Building

How to Build Better Calls to Action

From Awareness to Action: How to Design Campaigns That Drive Donations

How Rolando Negron Brings Research to Life at UF/IFAS

Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust

Paper exploring local discursive frames of poverty and race wins 2023 research prize

Invest in Trust – a vaccine communications guide for CNAs

Innovation Service of UNHCR: the UN Refugee Agency

Strategic Communications Academy for University of Florida Engineering Scholars

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