Charity

Make it Personal to Increase Support for Your Cause

To increase connection to your cause, ask people to get personal. When people give something personal – like their name in the form of a signature, their personal property or… Continue Reading Make it Personal to Increase Support for Your Cause

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2 min

Volunteers Stay When They See the Difference They Make

Many organizations survive off of the support from their volunteers. Showing volunteers exactly how their work benefits the people they serve can keep them committed over the long term, according to a study published… Continue Reading Volunteers Stay When They See the Difference They Make

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2 min

Increase Humanitarianism with Sadness

Many are searching for ways to boost support for those overseas who are suffering from the outbreaks of infectious diseases. Communications scholar Janet Yang from the University of Buffalo found… Continue Reading Increase Humanitarianism with Sadness

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3 min

Why Some People Don’t Give

People are less likely to feel compassion for others if they believe that lending a hand will be emotionally taxing. In fact, research suggests that when individuals feel that coming… Continue Reading Why Some People Don’t Give

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2 min

Your Audience’s Personal Values Are More Important Than Yours

Guess what? More research confirms that we respond best to calls to charity for people different from us when messages are framed in terms of our personal principles. A study, published in… Continue Reading Your Audience’s Personal Values Are More Important Than Yours

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Make it Personal to Increase Support for Your Cause

Volunteers Stay When They See the Difference They Make

Increase Humanitarianism with Sadness

Why Some People Don’t Give

Your Audience’s Personal Values Are More Important Than Yours

Beyond raising awareness: How to create lasting change

Science Communications Short Course

Strategic Communications Academy for UF Leaders & Scholars

Stop Raising Awareness Already

The Science of Story Building

The Science of Belief: Move Beyond “Us” and “Them” to “We”

Building the Field of Public Interest Communications

From Awareness to Action: How to Design Campaigns That Drive Donations

How Rolando Negron Brings Research to Life at UF/IFAS

Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust

Paper exploring local discursive frames of poverty and race wins 2023 research prize

Invest in Trust – a vaccine communications guide for CNAs

Science-based communication strategy on COVID for the UN Verified Initiative

Re-examining narratives on poverty and wealth — the BROKE project

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