Charity

Make it Personal to Increase Support for Your Cause

To increase connection to your cause, ask people to get personal. When people give something personal – like their name in the form of a signature, their personal property or… Continue Reading Make it Personal to Increase Support for Your Cause

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2 min

Volunteers Stay When They See the Difference They Make

Many organizations survive off of the support from their volunteers. Showing volunteers exactly how their work benefits the people they serve can keep them committed over the long term, according to a study published… Continue Reading Volunteers Stay When They See the Difference They Make

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2 min

Increase Humanitarianism with Sadness

Many are searching for ways to boost support for those overseas who are suffering from the outbreaks of infectious diseases. Communications scholar Janet Yang from the University of Buffalo found… Continue Reading Increase Humanitarianism with Sadness

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3 min

Why Some People Don’t Give

People are less likely to feel compassion for others if they believe that lending a hand will be emotionally taxing. In fact, research suggests that when individuals feel that coming… Continue Reading Why Some People Don’t Give

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2 min

Your Audience’s Personal Values Are More Important Than Yours

Guess what? More research confirms that we respond best to calls to charity for people different from us when messages are framed in terms of our personal principles. A study, published in… Continue Reading Your Audience’s Personal Values Are More Important Than Yours

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Make it Personal to Increase Support for Your Cause

Volunteers Stay When They See the Difference They Make

Increase Humanitarianism with Sadness

Why Some People Don’t Give

Your Audience’s Personal Values Are More Important Than Yours

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