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Center for Public Interest Communications
Support
  • About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Beyond raising awareness: How to create lasting change
      • Science Communications Course 
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications

Recent posts

News

Gabriela Gomez: The Stories Seldom Shared

Gabriela Gomez is an international relations major set to graduate from Montgomery College in 2015. During her time at the college, Gabriela has participated in Women Who Care Ministries and… Continue Reading Gabriela Gomez: The Stories Seldom Shared
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You Say You Want a (Storytelling) Revolution

Mark Little, founder of Storyful: “I’m in the company of people just like myself, who believe not just in the possibility of change, but I think–I hope–you all agree with… Continue Reading You Say You Want a (Storytelling) Revolution
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David Sleeth-Keppler: Getting Informal on Climate Change

David Sleeth-Keppler, 2015 frank Prize winner, talks about trust. Specifically, he asks honestly who trusts what scientists have to say about climate change. Only about half of Americans think like… Continue Reading David Sleeth-Keppler: Getting Informal on Climate Change
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Andy Burness: Long Live Public Interest Communications

Andy Burness is the founder and president of Burness Communications, whose mission is to empower people with information that can be used to improve the human condition and advance social… Continue Reading Andy Burness: Long Live Public Interest Communications
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David Bornstein: Problems Shout, Solutions Whisper

David Bornstein is a journalist and author who focuses on social innovation. He co-authors the Fixes column in The New York Times Opinionator section, which explores and analyzes potential solutions… Continue Reading David Bornstein: Problems Shout, Solutions Whisper
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Mary-Pat Hector: Our Space

frank 2019 participants listened to a moving talk from Mary-Pat Hector, youth director of the National Action Network and the youngest candidate on a city council ballot in Georgia state… Continue Reading Mary-Pat Hector: Our Space
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Decentralizing Power and Investing Directly in Strategists of Color

Ashwath Narayanan of Social Currant and Mikka Kei Macdonald of Community Change talk about how they are changing political campaigns by incorporating community leaders and influencers on the ground. They… Continue Reading Decentralizing Power and Investing Directly in Strategists of Color
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How the Muslim Ban Woke Up the Sleeping Giants

Debbie Almontaser, Ph.D., provides listeners with an insightful talk on “How the Muslim Ban Woke Up the Sleeping Giants” during frank2020.
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Comedy, Activism, and Reproductive Justice Organizing

Winstead takes listeners on the journey of her transition from a “professional anger fluffer” in the entertainment industry to becoming the founder of the Abortion Access Front. AAF uses comedy… Continue Reading Comedy, Activism, and Reproductive Justice Organizing
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New Fables Collective

Perspective plays a large role in the narratives we tell about spaces, places, and people. In the social innovation world, defining people by their problems happens too often from people… Continue Reading New Fables Collective
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Professional Development
  • Science Communications Course 
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  • Beyond raising awareness: How to create lasting change
More of our work
  • Photo by Klaus Nielsen:
    How to Use Stories to Bring ‘Us’ and ‘Them’ Together
  • Philanthropy's New Voice: Building Trust with Deeper Stories and Clear Language
    Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust
  • The Secret to Better Storytelling for Social Change: Better Partnerships
  • Things I learned from YouTube stars, ex-extremists, and storytellers about fighting hate
Latest from the Center
  • Most Americans Support Freedom of Information. Almost None Have Ever Used It.
  • October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability
  • 2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth
  • composite image of Audrey Goldfarb and text stating "Science isn't personal: why communicating emotion isn't 'soft,' it's strategic"
    Changemakers in Action: Dr. Audrey Goldfarb
How We Help – Case Studies
  • illustration of hand holding United States flag
    Covering immigration in local news—an exploration by Define American
  • florida beach
    When the Science Stops at the Shoreline: Sharing Research on Florida’s Red Tide
  • gloved hand holding vial
    Science-based communication strategy on COVID for the UN Verified Initiative
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Center for Public Interest Communications
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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

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