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Center for Public Interest Communications
Support
  • About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications

Recent posts

News

Jessica Wells: Big Ideas from Small Places

Jessica Wells is a writer and strategic communicator who recently left the Sunshine State to explore Raleigh, N.C. She works on behalf of more than 540 great hometowns at the… Continue Reading Jessica Wells: Big Ideas from Small Places
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Gabriela Gomez: The Stories Seldom Shared

Gabriela Gomez is an international relations major set to graduate from Montgomery College in 2015. During her time at the college, Gabriela has participated in Women Who Care Ministries and… Continue Reading Gabriela Gomez: The Stories Seldom Shared
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You Say You Want a (Storytelling) Revolution

Mark Little, founder of Storyful: “I’m in the company of people just like myself, who believe not just in the possibility of change, but I think–I hope–you all agree with… Continue Reading You Say You Want a (Storytelling) Revolution
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David Sleeth-Keppler: Getting Informal on Climate Change

David Sleeth-Keppler, 2015 frank Prize winner, talks about trust. Specifically, he asks honestly who trusts what scientists have to say about climate change. Only about half of Americans think like… Continue Reading David Sleeth-Keppler: Getting Informal on Climate Change
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Andy Burness: Long Live Public Interest Communications

Andy Burness is the founder and president of Burness Communications, whose mission is to empower people with information that can be used to improve the human condition and advance social… Continue Reading Andy Burness: Long Live Public Interest Communications
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David Bornstein: Problems Shout, Solutions Whisper

David Bornstein is a journalist and author who focuses on social innovation. He co-authors the Fixes column in The New York Times Opinionator section, which explores and analyzes potential solutions… Continue Reading David Bornstein: Problems Shout, Solutions Whisper
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Mary-Pat Hector: Our Space

frank 2019 participants listened to a moving talk from Mary-Pat Hector, youth director of the National Action Network and the youngest candidate on a city council ballot in Georgia state… Continue Reading Mary-Pat Hector: Our Space
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Decentralizing Power and Investing Directly in Strategists of Color

Ashwath Narayanan of Social Currant and Mikka Kei Macdonald of Community Change talk about how they are changing political campaigns by incorporating community leaders and influencers on the ground. They… Continue Reading Decentralizing Power and Investing Directly in Strategists of Color
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How the Muslim Ban Woke Up the Sleeping Giants

Debbie Almontaser, Ph.D., provides listeners with an insightful talk on “How the Muslim Ban Woke Up the Sleeping Giants” during frank2020.
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Comedy, Activism, and Reproductive Justice Organizing

Winstead takes listeners on the journey of her transition from a “professional anger fluffer” in the entertainment industry to becoming the founder of the Abortion Access Front. AAF uses comedy… Continue Reading Comedy, Activism, and Reproductive Justice Organizing
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Professional Development
  • Strategic Communications Academy for UF Leaders & Scholars
  • Science Communications Course 
  • Beyond raising awareness: How to create lasting change
More of our work
  • The Science of What Makes People Care
  • Illustration by Ailadi
    Communicating Complexity in the Humanitarian Sector
  • Things I learned from YouTube stars, ex-extremists, and storytellers about fighting hate
  • Stop Raising Awareness Already
Latest from the Center
  • PRNEWS 2027 Agency Elite Top 120 badge
    UF Center for Public Interest Communications Cited by PRNews Among 120 Global ‘Elite’ Agencies
  • Most Americans Support Freedom of Information. Almost None Have Ever Used It.
  • October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability
  • 2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth
How We Help – Case Studies
  • illustration
    Innovation Service of UNHCR: the UN Refugee Agency
  • UpTogether - Case Study - The Center for Public Interest Communications
    Using Research to Change Narratives About Direct Cash Assistance for UpTogether
  • hands with medicine
    Invest in Trust – a vaccine communications guide for CNAs
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Center for Public Interest Communications
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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

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