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Not So Cool: Conservative White Men Are More Likely to Deny Climate Change

If the term “climate change denier” conjures up an image for you of a conservative, white male, you may not be simply falling for a stereotype. Research by sociologists Aaron… Continue Reading Not So Cool: Conservative White Men Are More Likely to Deny Climate Change

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2 min

Use the Right Emotion for the Right Ask

When it comes to encouraging people to get screened for cancer, research out of the University of Missouri-St. Louis, Washington University in St. Louis and Saint Louis University suggests that… Continue Reading Use the Right Emotion for the Right Ask

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3 min

Study Shows That Facebook Users Have a Lot of Heart

By Erin Meisenzahl-Peace Researchers: Andrew Cameron, Allan Massie, Robert Montgomery, Dorry Segev, The John Hopkins University Charles Alexander, Living Legacy Foundation Bryan Stewart, One Legacy Natalie Benavides, Donate Life Maryland… Continue Reading Study Shows That Facebook Users Have a Lot of Heart

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2 min

Science suggests your water conservation messages are all wet

As California imposes its first ever mandatory water restrictions to deal with a historic drought, water conservation is on everyone’s mind. But it turns out that when it comes to… Continue Reading Science suggests your water conservation messages are all wet

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2 min

Where does your compass point? Toward science or religion?

New research out of the University of Evansville and the University of Wyoming and published in the February 2015 issue of the American Sociological Review suggests that people tend to… Continue Reading Where does your compass point? Toward science or religion?

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2 min

Google this: You’re not as smart as you think you are

New research out of Yale University’s Department of Psychology suggests that having a smartphone with the world’s information at your fingertips may be doing more than distracting you from your… Continue Reading Google this: You’re not as smart as you think you are

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2 min

Some Chilling Findings About Global Warming Surveys

Although there’s scientific consensus that the planet is warming and that human activities are largely responsible, many Americans still don’t believe things are so dire. New research suggests that at… Continue Reading Some Chilling Findings About Global Warming Surveys

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2 min

In Times of Disaster, Some Tweet, More Reach For Phone

When terrorists attack or natural disasters strike, communities are upended, making communication between public officials and the public, as well as among family members, more important than ever. It might… Continue Reading In Times of Disaster, Some Tweet, More Reach For Phone

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3 min

The Messenger Is The Message

When it comes to sources of information on threats from global warming, who are you going to believe? A well-known personality like Bill Nye, “The Science Guy”? President Barack Obama?… Continue Reading The Messenger Is The Message

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2 min

The Truth About Why Some People Believe Fiction Over Facts

When facts make people uncomfortable because they clash with worldviews, they sometimes refuse to believe them. Continue Reading The Truth About Why Some People Believe Fiction Over Facts

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Not So Cool: Conservative White Men Are More Likely to Deny Climate Change

Use the Right Emotion for the Right Ask

Study Shows That Facebook Users Have a Lot of Heart

Science suggests your water conservation messages are all wet

Where does your compass point? Toward science or religion?

Google this: You’re not as smart as you think you are

Some Chilling Findings About Global Warming Surveys

In Times of Disaster, Some Tweet, More Reach For Phone

The Messenger Is The Message

The Truth About Why Some People Believe Fiction Over Facts

Beyond raising awareness: How to create lasting change

Science Communications Course

Strategic Communications Academy for UF Leaders & Scholars

Outsmart Gender Bias through Design

Can #MeToo Have Lasting Influence?

Finding the Right Messenger for Your Message

Re-examining narratives on poverty and wealth — the BROKE project

Moving Beyond Awareness to Achieve Policy Change

From Awareness to Action: How to Design Campaigns That Drive Donations

How Rolando Negron Brings Research to Life at UF/IFAS

Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust

Innovation Service of UNHCR: the UN Refugee Agency

Science-based communication strategy on COVID for the UN Verified Initiative

Covering immigration in local news—an exploration by Define American

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