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Understanding how to use language effectively for fundraising is critical for non-profits, especially given the importance of annual fundraising events in boosting their financial reserves. But new research suggests that… Continue Reading The best language to boost donations

By Melissa Bailey Researchers: Ganna Kostygina, University of California San Francisco Ellen J. Hahn and Mary Kay Rayens, University of Kentucky College of Nursing Anti-smoking groups have relied on a… Continue Reading Faith-Based Messaging Can Help Rural Smokers Buck the Habit

If you’re looking for a theme for your next fundraising campaign, here’s one you may want to consider: death. We’re serious – new research out of the University of Social… Continue Reading Some Ghoulish Findings about Fear of Death and Charitable Giving

New research suggests that increasing pro-social behaviors like generosity may be as simple as reminding people that they are part of something larger than themselves. Researchers Paul K. Piff of… Continue Reading The Power of Awe in Increasing Generosity

New research out of Germany brings some good news for environmental advocates: Boosting your audience’s compassion levels may increase their environmentalist tendencies. Researchers Stefan Pfattheicher and Claudia Sassenrath of Ulm… Continue Reading The Tree Huggers Got It Right: The Link Between Compassion and Conservation

If the term “climate change denier” conjures up an image for you of a conservative, white male, you may not be simply falling for a stereotype. Research by sociologists Aaron… Continue Reading Not So Cool: Conservative White Men Are More Likely to Deny Climate Change

When it comes to encouraging people to get screened for cancer, research out of the University of Missouri-St. Louis, Washington University in St. Louis and Saint Louis University suggests that… Continue Reading Use the Right Emotion for the Right Ask

By Erin Meisenzahl-Peace Researchers: Andrew Cameron, Allan Massie, Robert Montgomery, Dorry Segev, The John Hopkins University Charles Alexander, Living Legacy Foundation Bryan Stewart, One Legacy Natalie Benavides, Donate Life Maryland… Continue Reading Study Shows That Facebook Users Have a Lot of Heart