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Center for Public Interest Communications
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  • About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications

Recent posts

News

Fighting Hate with a Camera, a Story and a YouTube Account

Things I learned from YouTube stars, ex-extremists, and storytellers about fighting hate by Annie Neimand    
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Things I learned from YouTube stars, ex-extremists, and storytellers about fighting hate

In June 2018, 50 YouTube content creators from around the world gathered in London for YouTube’s Creators for Change camp. These ambassadors met to work on projects for their YouTube… Continue Reading Things I learned from YouTube stars, ex-extremists, and storytellers about fighting hate
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  • 1 min

How We Are Making Sure The Science We Share Is Good

Read the article in Medium’s Science of Storytelling  by Kelly Chernin and Annie Neimand
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Roadmap to a new world

Read the book review in Stanford Social Innovation Review. by Ann Christiano
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The Science of Story Building

This 7-part series explores what science and research tells us about why stories work. The collection of articles synthesizes scholarship from multiple disciplines to help inform journalism and public interest… Continue Reading The Science of Story Building
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  • 1 min

How to Tell Stories About Complex Issues

Stories are the most powerful tool we have for increasing understanding and building engagement with complex issues. Telling them well can drive belief and behavior change. Published: Stanford Social Innovation… Continue Reading How to Tell Stories About Complex Issues
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Can #MeToo Have Lasting Influence?

Advocates and organizers need to think strategically about how to ensure that women are supported as they continue to report sexual violence, and that their perpetrators are held accountable. To… Continue Reading Can #MeToo Have Lasting Influence?
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The Back-of-the-Envelope Guide to Communications Strategy

Read the Stanford Social Innovation Review Fall 2017 article by Ann Christiano and Annie Neimand
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The Back-of-the-Envelope Guide to Communications Strategy

Communications strategy should be flexible, scrappy, and accessible to everyone on your team. This four-question framework, rooted in social science, can help organizations craft an effective strategy that drives real… Continue Reading The Back-of-the-Envelope Guide to Communications Strategy
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  • 1 min

Most Americans believe we should have gun regulation. Here is why those who don’t are winning the debate.

People on both sides of the gun control issue agree the threat from violence is real, but support different responses to that threat – either regulate the sale of guns… Continue Reading Most Americans believe we should have gun regulation. Here is why those who don’t are winning the debate.
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Professional Development
  • Strategic Communications Academy for UF Leaders & Scholars
  • Science Communications Course 
  • Beyond raising awareness: How to create lasting change
More of our work
  • To Win Against False Information, We Must Play Offense
  • The Secret to Better Storytelling for Social Change: Better Partnerships
  • Illustration by Ailadi
    Communicating Complexity in the Humanitarian Sector
  • The Science of Belief: Identify Perceptions of Harm
Latest from the Center
  • PRNEWS 2027 Agency Elite Top 120 badge
    UF Center for Public Interest Communications Cited by PRNews Among 120 Global ‘Elite’ Agencies
  • Most Americans Support Freedom of Information. Almost None Have Ever Used It.
  • October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability
  • 2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth
How We Help – Case Studies
  • illustration
    Innovation Service of UNHCR: the UN Refugee Agency
  • illustration of hand holding United States flag
    Covering immigration in local news—an exploration by Define American
  • florida beach
    When the Science Stops at the Shoreline: Sharing Research on Florida’s Red Tide
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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

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