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Effective communication is not simply about getting your message out. It requires you to strategically tap into what shapes people’s feelings and values. This article contains five principles pulled from… Continue Reading The Science of What Makes People Care

Findings that have long adorned psychology textbooks and found their way into the popular press, like the Stanford prison experiment, have come under scrutiny when their findings were critically re-explored.… Continue Reading How We Are Making Sure The Science We Share Is Good

In June 2018, 50 YouTube content creators from around the world gathered in London for YouTube’s Creators for Change camp. These ambassadors met to work on projects for their YouTube… Continue Reading Things I learned from YouTube stars, ex-extremists, and storytellers about fighting hate

This 7-part series explores what science and research tells us about why stories work. The collection of articles synthesizes scholarship from multiple disciplines to help inform journalism and public interest… Continue Reading The Science of Story Building

Stories are the most powerful tool we have for increasing understanding and building engagement with complex issues. Telling them well can drive belief and behavior change. Published: Stanford Social Innovation… Continue Reading How to Tell Stories About Complex Issues