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In June 2018, 50 YouTube content creators from around the world gathered in London for YouTube’s Creators for Change camp. These ambassadors met to work on projects for their YouTube… Continue Reading Things I learned from YouTube stars, ex-extremists, and storytellers about fighting hate

This 7-part series explores what science and research tells us about why stories work. The collection of articles synthesizes scholarship from multiple disciplines to help inform journalism and public interest… Continue Reading The Science of Story Building

Stories are the most powerful tool we have for increasing understanding and building engagement with complex issues. Telling them well can drive belief and behavior change. Published: Stanford Social Innovation… Continue Reading How to Tell Stories About Complex Issues

Advocates and organizers need to think strategically about how to ensure that women are supported as they continue to report sexual violence, and that their perpetrators are held accountable. To… Continue Reading Can #MeToo Have Lasting Influence?

Communications strategy should be flexible, scrappy, and accessible to everyone on your team. This four-question framework, rooted in social science, can help organizations craft an effective strategy that drives real… Continue Reading The Back-of-the-Envelope Guide to Communications Strategy

People on both sides of the gun control issue agree the threat from violence is real, but support different responses to that threat – either regulate the sale of guns… Continue Reading Most Americans believe we should have gun regulation. Here is why those who don’t are winning the debate.