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Center for Public Interest Communications
Support
  • About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Beyond raising awareness: How to create lasting change
      • Science Communications Course 
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications

Recent posts

News

The Science of Belief: Identify Perceptions of Harm

Why do some people support policies that limit asylum seekers’ opportunity to seek refuge in another community? How is it that people can have such radically different perspectives on solutions… Continue Reading The Science of Belief: Identify Perceptions of Harm
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  • 1 min

Kelly Chernin Pens Article on Hong Kong’s Quest for Democracy

Kelly Chernin, University of Florida College of Journalism and Communications Journalism Center for Public Interest Communications research associate and Journal of Public Interest Communications manager, is the author of “Hong Kong’s Legal System May be… Continue Reading Kelly Chernin Pens Article on Hong Kong’s Quest for Democracy
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  • 1 min

Ann Christiano Comments on the Use of Humor to Communicate Serious Health Threats

Ann Christiano, University of Florida College of Journalism and Communications Frank Karel Chair in Public Interest Communications and Center for Public Interest Communications director, was quoted in “Oregon Tries Humor in Fight… Continue Reading Ann Christiano Comments on the Use of Humor to Communicate Serious Health Threats
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  • 1 min

The Secret to Better Storytelling for Social Change: Better Partnerships

No single organization or individual can pull off an effective storytelling campaign alone. Reaping the benefits of storytelling requires that we build better partnerships between three important players. This article… Continue Reading The Secret to Better Storytelling for Social Change: Better Partnerships
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  • 1 min

The Secret to Better Storytelling for Social Change: Better Partnerships

No single organization or individual can pull off an effective storytelling campaign alone. Reaping the benefits of storytelling requires that we build better partnerships between three important players. Learn more… Continue Reading The Secret to Better Storytelling for Social Change: Better Partnerships
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  • 3 min

Seven Minutes In Heaven… With A Scientist, An Interview with Dr. Chelsea Schein

Chelsea Schein is the 2018 Research Prize in Public Interest Communications winner. We spoke with her about her experience presenting and participating at the frank gathering in 2018. Schein is… Continue Reading Seven Minutes In Heaven… With A Scientist, An Interview with Dr. Chelsea Schein
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  • 1 min

The Science of What Makes People Care

Effective communication is not simply about getting your message out. It requires you to strategically tap into what shapes people’s feelings and values. This article contains five principles pulled from… Continue Reading The Science of What Makes People Care
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  • 1 min

The Science of Making People Care

Read the Fall 2018 Stanford Social Innovation Review cover story. by Ann Christiano and Annie Neimand
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How We Are Making Sure The Science We Share Is Good

Findings that have long adorned psychology textbooks and found their way into the popular press, like the Stanford prison experiment, have come under scrutiny when their findings were critically re-explored.… Continue Reading How We Are Making Sure The Science We Share Is Good
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  • 1 min

Fighting Hate with a Camera, a Story and a YouTube Account

Things I learned from YouTube stars, ex-extremists, and storytellers about fighting hate by Annie Neimand    
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Professional Development
  • Science Communications Course 
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  • Beyond raising awareness: How to create lasting change
More of our work
  • How to Tell Stories About Complex Issues
  • BROKE project screenshot
    Re-examining narratives on poverty and wealth — the BROKE project
  • Illustration by Ailadi.
    Designing Diverse and Gender Inclusive Humanitarian Organizations
  • Building the Field of Public Interest Communications
Latest from the Center
  • Most Americans Support Freedom of Information. Almost None Have Ever Used It.
  • October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability
  • 2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth
  • composite image of Audrey Goldfarb and text stating "Science isn't personal: why communicating emotion isn't 'soft,' it's strategic"
    Changemakers in Action: Dr. Audrey Goldfarb
How We Help – Case Studies
  • gloved hand holding vial
    Science-based communication strategy on COVID for the UN Verified Initiative
  • illustration of hand holding United States flag
    Covering immigration in local news—an exploration by Define American
  • Council on Foundations - Largest study on narratives about philanthropy
    Largest Study on Narratives About Philanthropy with the Council on Foundations
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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

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