Research & Insights

Despite the fact the favorability rating of political leaders keep dropping, their power to influence our thinking remains strong. Continue Reading Baad News: People Let Politicians Tell Them What To Think

Exposure to diverse political views on social media may actually be making us more politically moderate--and even interested in hearing viewpoints different than our own. Continue Reading Why It’s In Your Best Interest Not To Touch The Mute Button

Messages that expose the local threats of climate change have a greater chance of inspiring audiences to take action. Continue Reading We Like All Things Local, Even Messages About Climate Change

A number of advocacy organizations are applying what researchers call the "pyramid" approach to using Twitter to support their social change work. Continue Reading The Pyramid Approach: How Twitter Use Is Shaping Up Among Advocacy Groups

To avoid being duped by global change deniers who have misled the public in the past, environmental writers are increasingly limiting their coverage of global warming and climate change to just facts that carry the weight of scientific evidence. Continue Reading Science, Environmental Journalists Warming To New Notions Of “Objectivity”

Ever wonder why your best-intended and undoubtedly thoughtful communications efforts to get people to change their ways—like adopt more healthy behavior—seem to be hitting a wall? Here's why. Continue Reading Don’t Listen. (It Might Be Good For You.)

Writers of popular song hits can teach you a thing or two about messages that deliver an emotional wallop. Continue Reading Lessons from Lyric Writers Will Tune Up Your Messages So They Really Sing

When people talk about how the media has helped make same-sex marriage more appealing to the public, they probably aren't including pornography in their list of favorable influences. Maybe they should. Continue Reading You Didn’t Ask, But Here’s What We Can Tell You About Porn and Same-Sex Marriage Attitudes