Research & Insights

If you’re looking for a theme for your next fundraising campaign, here’s one you may want to consider: death. We’re serious – new research out of the University of Social… Continue Reading Some Ghoulish Findings about Fear of Death and Charitable Giving

New research suggests that increasing pro-social behaviors like generosity may be as simple as reminding people that they are part of something larger than themselves. Researchers Paul K. Piff of… Continue Reading The Power of Awe in Increasing Generosity

New research out of Germany brings some good news for environmental advocates: Boosting your audience’s compassion levels may increase their environmentalist tendencies. Researchers Stefan Pfattheicher and Claudia Sassenrath of Ulm… Continue Reading The Tree Huggers Got It Right: The Link Between Compassion and Conservation

If the term “climate change denier” conjures up an image for you of a conservative, white male, you may not be simply falling for a stereotype. Research by sociologists Aaron… Continue Reading Not So Cool: Conservative White Men Are More Likely to Deny Climate Change

When it comes to encouraging people to get screened for cancer, research out of the University of Missouri-St. Louis, Washington University in St. Louis and Saint Louis University suggests that… Continue Reading Use the Right Emotion for the Right Ask

By Erin Meisenzahl-Peace Researchers: Andrew Cameron, Allan Massie, Robert Montgomery, Dorry Segev, The John Hopkins University Charles Alexander, Living Legacy Foundation Bryan Stewart, One Legacy Natalie Benavides, Donate Life Maryland… Continue Reading Study Shows That Facebook Users Have a Lot of Heart

As California imposes its first ever mandatory water restrictions to deal with a historic drought, water conservation is on everyone’s mind. But it turns out that when it comes to… Continue Reading Science suggests your water conservation messages are all wet

New research out of the University of Evansville and the University of Wyoming and published in the February 2015 issue of the American Sociological Review suggests that people tend to… Continue Reading Where does your compass point? Toward science or religion?

New research out of Yale University’s Department of Psychology suggests that having a smartphone with the world’s information at your fingertips may be doing more than distracting you from your… Continue Reading Google this: You’re not as smart as you think you are