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Center for Public Interest Communications
Support
  • About
    • About
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Beyond raising awareness: How to create lasting change
      • Science Communications Course 
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications

CASE STUDY: SCA

The Challenge:

For the last five years, the Center has collaborated with UF Training & Organizational Development to offer a professional development program for faculty and staff ready to take their communication and leadership skills to the next level. Designed for UF employees working to advance positive change in academic or professional areas of interest, this program helps participants:

  • Build and manage relationships with the individuals and organizations crucial to helping them achieve their goals
  • Hone storytelling skills to inspire support for a department’s mission and vision
  • Create a strategic communications framework
  • Develop thought leadership in their fields of study
  • Use design thinking and systems thinking to create meaningful calls to action
  • Communicate inclusively to build connections with diverse audiences
  • Create memorable and compelling TED-style presentations
  • Facilitate high-stakes meetings with “influentials” such as high-level administrators, policy makers, and funders
  • Interact with the news media to build credibility and call people to action
  • Think quickly in challenging communication scenarios

What the SCA Participants Said About Working With the Center

“The SCA assisted me with looking outside the box of how I traditionally communicate and explore new innovative ways of inspiring the audience. The pandemic challenged us all, in the way that we were used to communicating and telling stories. The SCA instructors were able to transition, without warning and the ability to plan ahead, to an online format and give us an amazing experience. I was able to apply the skills I learned immediately. The small group sessions allowed us to exchange creative ideas and form new relationships with campus partners. I highly recommend SCA to anyone interested in discovering a new and advanced way to communicate.” ~ Lesa Phillips, Guest Services Specialist, Office of the Provost and Senior Vice President for Academic Affairs

 

To discuss how the Center can help your organization, contact us. 

Professional Development
  • Beyond raising awareness: How to create lasting change
  • Science Communications Course 
  • Strategic Communications Academy for UF Leaders & Scholars
More of our work
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  • The Science of Belief: Move Beyond “Us” and “Them” to “We”
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Latest from the Center
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    Changemakers in Action: Dr. Audrey Goldfarb
How We Help – Case Studies
  • BROKE project screenshot
    Re-examining narratives on poverty and wealth — the BROKE project
  • Strategic Communications Academy for University of Florida Engineering Scholars
  • gloved hand holding vial
    Science-based communication strategy on COVID for the UN Verified Initiative
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Center for Public Interest Communications
PO Box 118400
Gainesville, FL 32611-8400

An auxiliary unit of the College of Journalism and Communications

Copyright © 2026

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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

  • Change Communication
  • Science Communication
  • Strategic Communication
  • Broader Impacts
  • Public Interest Communication
  • Narrative Change
  • Leadership Development
  • Strategy Development
  • Effective Presentations
  • Research Translation & Insights

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