• About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Beyond raising awareness: How to create lasting change
      • Science Communications Course 
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications
Center for Public Interest Communications
Support
  • About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Beyond raising awareness: How to create lasting change
      • Science Communications Course 
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications

Posts by author

Matt Sheehan

56 posts

Invest in Trust – a vaccine communications guide for CNAs

hands with medicine
Invest in Trust: A Guide for Building COVID-19 Vaccine Trust Among Certified Nursing Assistants (CNAs) is designed to help nursing home leaders build COVID-19 vaccine confidence among certified nursing assistants… Continue Reading Invest in Trust – a vaccine communications guide for CNAs
View Post
Jack Barry
View Post
  • 5 min

Q&A with our new Research Associate Jack Barry

Here we have a Q&A with Jack, to learn more about him, what questions keep him up at night, and what he is most excited to work on with the… Continue Reading Q&A with our new Research Associate Jack Barry
View Post
Illustration by Ailadi
View Post
  • 1 min

Outsmart Gender Bias through Design

Center team members and their partners at the UN Refugee Agency’s Innovation Service describe how behavioral, social and psychological science can help humanitarian organizations create more inclusive workplaces. As the… Continue Reading Outsmart Gender Bias through Design
View Post
Illustration by Ailadi.
View Post
  • 1 min

Designing Diverse and Gender Inclusive Humanitarian Organizations

Center team members and their partners at the UN Refugee Agency’s Innovation Service describe how behavioral, social and psychological science can help humanitarian organizations create more inclusive workplaces. As the… Continue Reading Designing Diverse and Gender Inclusive Humanitarian Organizations
View Post
Illustration by Ailadi
View Post
  • 1 min

Communicating Complexity in the Humanitarian Sector

In this article, Center team members and their partners at the UN Refugee Agency’s Innovation Service, describe how academic research can be used to help think through the complexity of… Continue Reading Communicating Complexity in the Humanitarian Sector
View Post
Photo by Klaus Nielsen:
View Post
  • 1 min

How to Use Stories to Bring ‘Us’ and ‘Them’ Together

To build more inclusive movements, social advocacy organizations and activists need to create stories that can engage both familiar and new communities. Published: Stanford Social Innovation Review – June 2019
View Post

Posts pagination

Previous 1 … 4 5 6
Professional Development
  • Strategic Communications Academy for UF Leaders & Scholars
  • Beyond raising awareness: How to create lasting change
  • Science Communications Course 
More of our work
  • Building the Field of Public Interest Communications
  • BROKE project screenshot
    Re-examining narratives on poverty and wealth — the BROKE project
  • Things I learned from YouTube stars, ex-extremists, and storytellers about fighting hate
  • Photo by -slav-
    This Untapped Tool Could Help Boost Vaccination Rates
Latest from the Center
  • Most Americans Support Freedom of Information. Almost None Have Ever Used It.
  • October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability
  • 2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth
  • composite image of Audrey Goldfarb and text stating "Science isn't personal: why communicating emotion isn't 'soft,' it's strategic"
    Changemakers in Action: Dr. Audrey Goldfarb
How We Help – Case Studies
  • gloved hand holding vial
    Science-based communication strategy on COVID for the UN Verified Initiative
  • florida beach
    When the Science Stops at the Shoreline: Sharing Research on Florida’s Red Tide
  • illustration
    Innovation Service of UNHCR: the UN Refugee Agency
UF Logo

Center for Public Interest Communications
PO Box 118400
Gainesville, FL 32611-8400

An auxiliary unit of the College of Journalism and Communications

Copyright © 2026

Contact Us

We are eager to chat with you about your project or training need.

Send us a note

The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

  • Change Communication
  • Science Communication
  • Strategic Communication
  • Broader Impacts
  • Public Interest Communication
  • Narrative Change
  • Leadership Development
  • Strategy Development
  • Effective Presentations
  • Research Translation & Insights

Input your search keywords and press Enter.