• About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications
Center for Public Interest Communications
Support
  • About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications

Posts by tag

storytelling

6 posts

You Say You Want a (Storytelling) Revolution

Mark Little, founder of Storyful: “I’m in the company of people just like myself, who believe not just in the possibility of change, but I think–I hope–you all agree with… Continue Reading You Say You Want a (Storytelling) Revolution
View Post

New Fables Collective

Perspective plays a large role in the narratives we tell about spaces, places, and people. In the social innovation world, defining people by their problems happens too often from people… Continue Reading New Fables Collective
View Post

Hub Brown: How Lived Experience Shapes Storytelling

“Every human story has value,” says Hub Brown, Dean of the University of Florida College of Journalism and Communications. Dean Brown shares how individuals and universities can break through the… Continue Reading Hub Brown: How Lived Experience Shapes Storytelling
View Post

Inclusive Story and the Role of Story Sharers

“Story sharers are the architects of culture, and the stories they share are the building blocks of our world,” says Chandra Harris-McCray. Making storytelling inclusive requires practitioners to provide authentic… Continue Reading Inclusive Story and the Role of Story Sharers
View Post

Imagining How We Hear the Future

Qing Yu Chen recounts her journey as a musician and advocate for survivors of gender-based violence. Through storytelling, Chen seeks to serve communities with her voice as a vehicle for… Continue Reading Imagining How We Hear the Future
View Post
View Post
  • 2 min

Relatable Characters Make Stories About Vaccines Relevant

Storytelling can encourage women to get vaccinated against HPV — but only if the audience can relate to at least one character in the story. Continue Reading Relatable Characters Make Stories About Vaccines Relevant
View Post
Professional Development
  • Beyond raising awareness: How to create lasting change
  • Science Communications Course 
  • Strategic Communications Academy for UF Leaders & Scholars
More of our work
  • How to Build Better Calls to Action
  • Finding the Right Messenger for Your Message
  • The Science of Belief: Use Values and Worldviews to Build Bridges
  • Illustration by Ailadi
    Communicating Complexity in the Humanitarian Sector
Latest from the Center
  • PRNEWS 2027 Agency Elite Top 120 badge
    UF Center for Public Interest Communications Cited by PRNews Among 120 Global ‘Elite’ Agencies
  • Most Americans Support Freedom of Information. Almost None Have Ever Used It.
  • October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability
  • 2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth
How We Help – Case Studies
  • gloved hand holding vial
    Science-based communication strategy on COVID for the UN Verified Initiative
  • UpTogether - Case Study - The Center for Public Interest Communications
    Using Research to Change Narratives About Direct Cash Assistance for UpTogether
  • hands with medicine
    Invest in Trust – a vaccine communications guide for CNAs
UF Logo

Center for Public Interest Communications
PO Box 118400
Gainesville, FL 32611-8400

An auxiliary unit of the College of Journalism and Communications

Copyright © 2026

Contact Us

We are eager to chat with you about your project or training need.

Send us a note

The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

  • Change Communication
  • Science Communication
  • Strategic Communication
  • Broader Impacts
  • Public Interest Communication
  • Narrative Change
  • Leadership Development
  • Strategy Development
  • Effective Presentations
  • Research Translation & Insights

Input your search keywords and press Enter.