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  • About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Beyond raising awareness: How to create lasting change
      • Science Communications Course 
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications

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When it Comes to Climate Change Seeing is Believing and Feeling.

New research suggests that climate skeptics and deniers may struggle to picture climate change. When asked to describe images of what climate change looks like, they come up with nothing.… Continue Reading When it Comes to Climate Change Seeing is Believing and Feeling.
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Professional Development
  • Strategic Communications Academy for UF Leaders & Scholars
  • Beyond raising awareness: How to create lasting change
  • Science Communications Course 
More of our work
  • To Win Against False Information, We Must Play Offense
  • The Back-of-the-Envelope Guide to Communications Strategy
  • Photo by Klaus Nielsen:
    How to Use Stories to Bring ‘Us’ and ‘Them’ Together
  • The Science of Belief: Identify Perceptions of Harm
Latest from the Center
  • Most Americans Support Freedom of Information. Almost None Have Ever Used It.
  • October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability
  • 2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth
  • composite image of Audrey Goldfarb and text stating "Science isn't personal: why communicating emotion isn't 'soft,' it's strategic"
    Changemakers in Action: Dr. Audrey Goldfarb
How We Help – Case Studies
  • florida beach
    When the Science Stops at the Shoreline: Sharing Research on Florida’s Red Tide
  • Staff professional development via ‘drip’ training integrated in Slack
  • Council on Foundations - Largest study on narratives about philanthropy
    Largest Study on Narratives About Philanthropy with the Council on Foundations
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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

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