frankology

To Win Against False Information, We Must Play Offense

What should strategic communication in the public and social change sectors look like in a time marked by extreme political polarization and false information? Science suggests the key may be playing offense, rather than defense. Continue Reading To Win Against False Information, We Must Play Offense

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2 min

Who Are You Calling Anti-Science?

Those who reject vaccines or the climate consensus often embrace other legitimate areas of research. Continue Reading Who Are You Calling Anti-Science?

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5 min

Why Each Side of the Partisan Divide Thinks the Other is Living in an Alternate Reality

If someone sees or hears something they don't want to believe...they probably won't believe it. Continue Reading Why Each Side of the Partisan Divide Thinks the Other is Living in an Alternate Reality

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6 min

Why Do Science Issues Seem to Divide us Along Party Lines

Social scientists investigate when and why liberals and conservatives mistrust science. The apparent split may be more about cultural and personal beliefs than feelings about science itself. Continue Reading Why Do Science Issues Seem to Divide us Along Party Lines

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4 min

Every Little Bit Counts: How to increase blood donations

As the nation’s eyes turn toward Orlando, many are left searching for ways to help. For people living in Florida, donating blood has been a way to show support and… Continue Reading Every Little Bit Counts: How to increase blood donations

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6 min

What You See May Affect What You Eat

Research suggests you can creatively and strategically use psychology, visuals and people’s everyday surroundings to curb overeating. Continue Reading What You See May Affect What You Eat

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3 min

Psychology Helps Explain Why People Are Prejudiced

How’s your head feeling? We ask because we assume you’ve probably banged it against a wall a few times in bewilderment at the prejudiced attitudes people continue to hold despite… Continue Reading Psychology Helps Explain Why People Are Prejudiced

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2 min

The Politics of Mental Illness

Mental illness is stigmatized in America, leaving many unwilling to seek treatment. New research suggests that stigmatization is a political matter. People who are more conservative are more likely to… Continue Reading The Politics of Mental Illness

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2 min

Moving Climate Change Skeptics to Believers

Moving climate change skeptics to believers is fundamental if we are going to address the growing threat of global warming. Researchers are now studying strategies for reaching climate deniers. Emphasizing… Continue Reading Moving Climate Change Skeptics to Believers

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2 min

When Charity Isn’t Selfless

Charity is often seen as a selfless act, but new research tells us otherwise. We’re more likely to give when we believe that a charity is working to fix a… Continue Reading When Charity Isn’t Selfless

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To Win Against False Information, We Must Play Offense

Who Are You Calling Anti-Science?

Why Each Side of the Partisan Divide Thinks the Other is Living in an Alternate Reality

Why Do Science Issues Seem to Divide us Along Party Lines

Every Little Bit Counts: How to increase blood donations

What You See May Affect What You Eat

Psychology Helps Explain Why People Are Prejudiced

The Politics of Mental Illness

Moving Climate Change Skeptics to Believers

When Charity Isn’t Selfless

Beyond raising awareness: How to create lasting change

Science Communications Short Course

Strategic Communications Academy for UF Leaders & Scholars

This Untapped Tool Could Help Boost Vaccination Rates

Why Intersectional Stories Are Key to Helping the Communities We Serve

How to Build Better Calls to Action

The Secret to Better Storytelling for Social Change: Better Partnerships

From Awareness to Action: How to Design Campaigns That Drive Donations

How Rolando Negron Brings Research to Life at UF/IFAS

Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust

Paper exploring local discursive frames of poverty and race wins 2023 research prize

Re-examining narratives on poverty and wealth — the BROKE project

Science-based communication strategy on COVID for the UN Verified Initiative

Covering immigration in local news—an exploration by Define American

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