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  • About
    • About
    • What is Public Interest Communications?
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      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
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    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
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  • Frameworks
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Posts by tag

Environment

4 posts

Moving Climate Change Skeptics to Believers

Moving climate change skeptics to believers is fundamental if we are going to address the growing threat of global warming. Researchers are now studying strategies for reaching climate deniers. Emphasizing… Continue Reading Moving Climate Change Skeptics to Believers
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  • 5 min

The 5 Climate Change Communication Studies You Need to Know

To move nonbelievers to believers, we must use evidence-based communication strategies. Here are the 5 climate change communication studies you need to know. Continue Reading The 5 Climate Change Communication Studies You Need to Know
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  • 2 min

How Conservation Campaigns Fail

Communications campaigns raise awareness about environmental issues but still fail to influence behavior, particularly when people feel like others are to blame for the problem. Published in the June 2014… Continue Reading How Conservation Campaigns Fail
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  • 2 min

When it Comes to Climate Change Seeing is Believing and Feeling.

New research suggests that climate skeptics and deniers may struggle to picture climate change. When asked to describe images of what climate change looks like, they come up with nothing.… Continue Reading When it Comes to Climate Change Seeing is Believing and Feeling.
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More of our work
  • The Science of Story Building
  • Photo by Klaus Nielsen:
    How to Use Stories to Bring ‘Us’ and ‘Them’ Together
  • Can #MeToo Have Lasting Influence?
  • Changing Mindsets, Changing the Rules
Latest from the Center
  • Most Americans Support Freedom of Information. Almost None Have Ever Used It.
  • October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability
  • 2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth
  • composite image of Audrey Goldfarb and text stating "Science isn't personal: why communicating emotion isn't 'soft,' it's strategic"
    Changemakers in Action: Dr. Audrey Goldfarb
How We Help – Case Studies
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  • Staff professional development via ‘drip’ training integrated in Slack
  • gloved hand holding vial
    Science-based communication strategy on COVID for the UN Verified Initiative
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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

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