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  • About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications

Posts by tag

Donations

4 posts

Every Little Bit Counts: How to increase blood donations

As the nation’s eyes turn toward Orlando, many are left searching for ways to help. For people living in Florida, donating blood has been a way to show support and… Continue Reading Every Little Bit Counts: How to increase blood donations
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  • 2 min

Make it Personal to Increase Support for Your Cause

To increase connection to your cause, ask people to get personal. When people give something personal – like their name in the form of a signature, their personal property or… Continue Reading Make it Personal to Increase Support for Your Cause
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  • 2 min

Can Facebook Increase Charity?

People who are already logged into their social media accounts are more likely to share their charitable donations online and encourage their friends to chip in.   These results come… Continue Reading Can Facebook Increase Charity?
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  • 2 min

One Tip to Increase Donations

Research finds a reason for all that pesky paperwork. For nonprofits and charities, the process of preparing annual reports, performance evaluations and financial statements may seem like an arduous task,… Continue Reading One Tip to Increase Donations
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Professional Development
  • Beyond raising awareness: How to create lasting change
  • Strategic Communications Academy for UF Leaders & Scholars
  • Science Communications Course 
More of our work
  • Finding the Right Messenger for Your Message
  • Stop Raising Awareness Already
  • The Science of Belief: Identify Perceptions of Harm
  • The Science of Belief: Use Values and Worldviews to Build Bridges
Latest from the Center
  • PRNEWS 2027 Agency Elite Top 120 badge
    UF Center for Public Interest Communications Cited by PRNews Among 120 Global ‘Elite’ Agencies
  • Most Americans Support Freedom of Information. Almost None Have Ever Used It.
  • October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability
  • 2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth
How We Help – Case Studies
  • Council on Foundations - Largest study on narratives about philanthropy
    Largest Study on Narratives About Philanthropy with the Council on Foundations
  • illustration
    Innovation Service of UNHCR: the UN Refugee Agency
  • Staff professional development via ‘drip’ training integrated in Slack
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Center for Public Interest Communications
PO Box 118400
Gainesville, FL 32611-8400

An auxiliary unit of the College of Journalism and Communications

Copyright © 2026

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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

  • Change Communication
  • Science Communication
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  • Public Interest Communication
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  • Research Translation & Insights

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