Donations

As the nation’s eyes turn toward Orlando, many are left searching for ways to help. For people living in Florida, donating blood has been a way to show support and unity with those impacted by this terrorist hate crime. Donating blood is massively important during times of emergency, but it’s…

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Posted: July 1, 2016

To increase connection to your cause, ask people to get personal. When people give something personal – like their name in the form of a signature, their personal property or their blood – they are more likely to feel generous and dedicated to the cause, according to new research by…

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Posted: May 10, 2016

Research & Insights

Can Facebook Increase Charity?

People who are already logged into their social media accounts are more likely to share their charitable donations online and encourage their friends to chip in.   These results come from a study conducted by Marco Castillo, Ragan Petrie and Clarence Wardell, and are published in the June 2014 issue…

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Posted: April 21, 2016

By Kaylis Baxter Religious conservatives are more liberal with their wallets when it comes to charitable donations. These results come from a study published in the October 2015 Journal of Applied Business and Economics. Researchers Roger J. Edger III, Bruce D. McDonald III and Amanda L. Wilsker used survey data from 1,530 adults…

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Posted: April 14, 2016

Research & Insights

One Tip to Increase Donations

Research finds a reason for all that pesky paperwork. For nonprofits and charities, the process of preparing annual reports, performance evaluations and financial statements may seem like an arduous task, but new research suggests that making these documents available online can boost donations. Groups that provide performance information receive more…

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Posted: February 1, 2016