News

Encouraging people to choose an environmentally-friendly energy plan is a tough sell, especially when eco-friendly power typically carries a higher price tag. But research from the University of Mannheim in… Continue Reading Flipping The Switch For Alternative-energy Power Plans

New research suggests that social media images of smoking may encourage teens to light up. Although public health communicators know that showing smoking on the silver screen can have adverse… Continue Reading Research Says Anti-smoking Campaigns Should Target Social Media

During health crises, the news media is often criticized for sensationalized reporting, which some say induces fear among the public. But new research out of Towson University and Philadelphia University… Continue Reading Research Suggests That Media Coverage of the Flu is Nothing to Sneeze At

It's been one year since we launched frankology, where you can find peer-reviewed research just for social changemakers. Take a look back at our favorite studies from the year. Continue Reading frankology Celebrates One Year of Research Just for Changemakers

Record numbers of parents are currently opting out of vaccinations for their children, partly due to the spread of discredited or unproven claims that link vaccines to autism. For public… Continue Reading When It Comes to Vaccines, A Story is Worth a Thousand Statistics

Testicular cancer is one of the most curable forms of cancer when detected early, yet it continues to be a struggle to get young men to conduct testicular self-examinations. But… Continue Reading These Findings About Health Communications Are Nuts

Mark Dessauer learned three effective ways to communicate with and inspire your audiences at the last frank gathering. Continue Reading Three Ways to Inspire Your Audience to Act

If you’re a communicator working on the issue of climate change, psychology researchers Mauro Bertolotti and Patrizia Catellani from the Catholic University of Milan in Italy have some advice for… Continue Reading To Make Your Policy Messages Stick, Find the Right Frame