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Climate communicators are working overtime to translate the findings of climate researchers into information that the public can comprehend and respond to with action. New research offers some guidance about… Continue Reading How We Talk About Climate Change Solutions Matters

Given the media landscape you would assume that conservatives and liberals are different species. However, new research suggests that both liberals and conservatives make moral judgments based on notions of harm.… Continue Reading What Bridges The Partisan Divide? Harm, According To Research

Encouraging condom use can play a critical role in reducing the number of unwanted pregnancies and the spread of sexually transmitted diseases among young people. University of Wisconsin researchers suggest… Continue Reading Busting Myths About Condoms to Increase Usage

What happens in virtual worlds does not always stay there, and researchers say that might be a good thing. According to Sun Joo (Grace) Ahn and J. Adam Avant from… Continue Reading When Worlds Collide: The Power of Virtual World Play on Real World Conservation

New research suggests that if campaigners are to succeed at fighting against the anti-vaccine movement, they should take a page out of their opponent’s playbook and start using scare tactics.… Continue Reading Frighteningly Effective: Scare Parents to Increase Vaccination Intentions

With the 2016 election cycle ramping up, it seems like Americans are more politically polarized than ever. But a new study suggests that when reminded of a time when they… Continue Reading Researchers Say Remembering Conflict Can Reduce Partisanship

Encouraging people to choose an environmentally-friendly energy plan is a tough sell, especially when eco-friendly power typically carries a higher price tag. But research from the University of Mannheim in… Continue Reading Flipping The Switch For Alternative-energy Power Plans

New research suggests that social media images of smoking may encourage teens to light up. Although public health communicators know that showing smoking on the silver screen can have adverse… Continue Reading Research Says Anti-smoking Campaigns Should Target Social Media