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What Bridges The Partisan Divide? Harm, According To Research

Given the media landscape you would assume that conservatives and liberals are different species. However, new research suggests that both liberals and conservatives make moral judgments based on notions of harm.… Continue Reading What Bridges The Partisan Divide? Harm, According To Research

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2 min

Busting Myths About Condoms to Increase Usage

Encouraging condom use can play a critical role in reducing the number of unwanted pregnancies and the spread of sexually transmitted diseases among young people. University of Wisconsin researchers suggest… Continue Reading Busting Myths About Condoms to Increase Usage

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3 min

When Worlds Collide: The Power of Virtual World Play on Real World Conservation

What happens in virtual worlds does not always stay there, and researchers say that might be a good thing. According to Sun Joo (Grace) Ahn and J. Adam Avant from… Continue Reading When Worlds Collide: The Power of Virtual World Play on Real World Conservation

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2 min

Frighteningly Effective: Scare Parents to Increase Vaccination Intentions

New research suggests that if campaigners are to succeed at fighting against the anti-vaccine movement, they should take a page out of their opponent’s playbook and start using scare tactics.… Continue Reading Frighteningly Effective: Scare Parents to Increase Vaccination Intentions

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2 min

Researchers Say Remembering Conflict Can Reduce Partisanship

With the 2016 election cycle ramping up, it seems like Americans are more politically polarized than ever. But a new study suggests that when reminded of a time when they… Continue Reading Researchers Say Remembering Conflict Can Reduce Partisanship

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2 min

6 Ways To Use Emotion In Your Campaigns, According To Research

Over the last year we've compiled a variety of studies for frankology that show different ways emotions can be used to support change efforts. Check out these 6 findings on ways to use emotion in your work. Continue Reading 6 Ways To Use Emotion In Your Campaigns, According To Research

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2 min

Flipping The Switch For Alternative-energy Power Plans

Encouraging people to choose an environmentally-friendly energy plan is a tough sell, especially when eco-friendly power typically carries a higher price tag. But research from the University of Mannheim in… Continue Reading Flipping The Switch For Alternative-energy Power Plans

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2 min

Research Says Anti-smoking Campaigns Should Target Social Media

New research suggests that social media images of smoking may encourage teens to light up. Although public health communicators know that showing smoking on the silver screen can have adverse… Continue Reading Research Says Anti-smoking Campaigns Should Target Social Media

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2 min

Research Suggests That Media Coverage of the Flu is Nothing to Sneeze At

During health crises, the news media is often criticized for sensationalized reporting, which some say induces fear among the public. But new research out of Towson University and Philadelphia University… Continue Reading Research Suggests That Media Coverage of the Flu is Nothing to Sneeze At

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2 min

Politically Motivated Support for Abstinence-Only Sex Ed Is Risky Business

It’s been proven that abstinence-only sex education is neither effective at preventing teen pregnancy nor does it reduce sexually transmitted diseases among teenagers. So why do so many Americans –… Continue Reading Politically Motivated Support for Abstinence-Only Sex Ed Is Risky Business

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What Bridges The Partisan Divide? Harm, According To Research

Busting Myths About Condoms to Increase Usage

When Worlds Collide: The Power of Virtual World Play on Real World Conservation

Frighteningly Effective: Scare Parents to Increase Vaccination Intentions

Researchers Say Remembering Conflict Can Reduce Partisanship

6 Ways To Use Emotion In Your Campaigns, According To Research

Flipping The Switch For Alternative-energy Power Plans

Research Says Anti-smoking Campaigns Should Target Social Media

Research Suggests That Media Coverage of the Flu is Nothing to Sneeze At

Politically Motivated Support for Abstinence-Only Sex Ed Is Risky Business

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