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  • About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
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      • Learn on your schedule
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
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Recent posts

News

Changing Mindsets, Changing the Rules

A talk on communicating climate change in the anthropocene delivered in June 2019 at a conference hosted by Partners for a New Economy. Published: YouTube
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  • 2 min

Latest Issue of Journal of Public Interest Communications Now Available

The latest issue of the Journal of Public Interest Communications (JPIC) is now available online. The open access journal connects practitioners to the academic research in an effort to strengthen… Continue Reading Latest Issue of Journal of Public Interest Communications Now Available
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  • 2 min

New Guide for Communicating the Complexity of Climate Change and Displacement

Displacement is fiercely complex. So is climate change. Explaining how those factors intertwine requires an array of legal and scientific jargon that obscures the suffering experienced by people caught at… Continue Reading New Guide for Communicating the Complexity of Climate Change and Displacement
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  • 1 min

CPIC’S Ann Christiano Wins 2019 UF Faculty Entrepreneurship Award

Professor Ann Christiano, the Frank Karel Chair in Public Interest Communications and the director of the Center for Public Interest Communications at the University of Florida College of Journalism and… Continue Reading CPIC’S Ann Christiano Wins 2019 UF Faculty Entrepreneurship Award
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  • 1 min

Public Interest Communications Pro Kristen Grimm Featured on Must-Listen Podcast for Practitioners

Kristen Grimm, one of the best-known public interest communications practitioners in the United States, offers her views about the state of the field, along with tips for those new to… Continue Reading Public Interest Communications Pro Kristen Grimm Featured on Must-Listen Podcast for Practitioners
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  • 1 min

CPIC Team Members Discuss Science-Driven Social Change Strategies in SSIR Podcast

Ann Christiano, University of Florida College of Journalism and Communications Frank Karel Chair in Public Interest Communications and Center for Public Interest Communications (CPIC) director and Annie Neimand, CPIC research director, discuss effective approaches… Continue Reading CPIC Team Members Discuss Science-Driven Social Change Strategies in SSIR Podcast
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  • 1 min

Communicating the Complexity of Displacement in a Changing Climate

Displacement is fiercely complex. So is climate change. Explaining how those factors intertwine requires an array of legal and scientific jargon that obscures the suffering experienced by people caught at… Continue Reading Communicating the Complexity of Displacement in a Changing Climate
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  • 3 min

Introducing the 2019 winner of the $10,000 prize for research in public interest communications

The University of Florida College of Journalism and Communications Center for Public Interest Communications (CPIC) awarded Dr. Jeremy Yip, assistant professor of Management at Georgetown University’s McDonough School of Business,… Continue Reading Introducing the 2019 winner of the $10,000 prize for research in public interest communications
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  • 1 min

The Science of Belief: Move Beyond “Us” and “Them” to “We”

Why do people hold prejudiced beliefs toward refugees and people seeking asylum? How can we develop communication strategies to engender more positive feelings toward refugees? Published: UNHCR Innovation Service via… Continue Reading The Science of Belief: Move Beyond “Us” and “Them” to “We”
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The Science of Belief: Use Values and Worldviews to Build Bridges

Why do people have such radically different responses to refugees? How is it that despite our best efforts to gain support for the protection of people whose lives are devastated… Continue Reading The Science of Belief: Use Values and Worldviews to Build Bridges
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Professional Development
  • Strategic Communications Academy for UF Leaders & Scholars
  • Science Communications Course 
  • Beyond raising awareness: How to create lasting change
More of our work
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  • Most Americans believe we should have gun regulation. Here is why those who don’t are winning the debate.
  • To Win Against False Information, We Must Play Offense
  • The Back-of-the-Envelope Guide to Communications Strategy
Latest from the Center
  • Most Americans Support Freedom of Information. Almost None Have Ever Used It.
  • October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability
  • 2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth
  • composite image of Audrey Goldfarb and text stating "Science isn't personal: why communicating emotion isn't 'soft,' it's strategic"
    Changemakers in Action: Dr. Audrey Goldfarb
How We Help – Case Studies
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    Innovation Service of UNHCR: the UN Refugee Agency
  • florida beach
    When the Science Stops at the Shoreline: Sharing Research on Florida’s Red Tide
  • Council on Foundations - Largest study on narratives about philanthropy
    Largest Study on Narratives About Philanthropy with the Council on Foundations
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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

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