Research & Insights

When terrorists attack or natural disasters strike, communities are upended, making communication between public officials and the public, as well as among family members, more important than ever. It might… Continue Reading In Times of Disaster, Some Tweet, More Reach For Phone

When it comes to sources of information on threats from global warming, who are you going to believe? A well-known personality like Bill Nye, “The Science Guy”? President Barack Obama?… Continue Reading The Messenger Is The Message

When facts make people uncomfortable because they clash with worldviews, they sometimes refuse to believe them. Continue Reading The Truth About Why Some People Believe Fiction Over Facts

The right messaging can encourage less consumption of sugary beverages. Continue Reading Campaign To Lower Calorie Intake Produces Sweet Results

A new study suggests that to get people to take action on climate change, frightening them a little can be a good thing. But to succeed, you also have to show people how they can fight back. Continue Reading How To Boo!-st Action On Climate Change

Democrats and Republicans don’t agree on a lot, including whether it's warm or cold outside. Continue Reading No Small Talk: How Discussions About Weather Reveal Our Political Affiliations

It's likely your organization's Facebook page gets a lot of likes from Millennials. Here's what makes them want to stay engaged with you. Continue Reading When Millennials “Like” You, They Expect Something In Return