Research & Insights

If you’re a communicator working on the issue of climate change, psychology researchers Mauro Bertolotti and Patrizia Catellani from the Catholic University of Milan in Italy have some advice for… Continue Reading To Make Your Policy Messages Stick, Find the Right Frame

Getting people to take seriously the issue of climate change can be challenging, but research suggests communicators seeking to encourage action on the issue should keep it in the family.… Continue Reading Keeping It In The Family: Climate Change Beliefs Are Passed Down From Parents

New research from the University of Vermont suggests that our neighbors may be good for more than just borrowing an occasional cup of sugar, they may actually have an impact… Continue Reading Social Butterflies Encourage Eco-friendly Behaviors In Their Neighbors

Typically we assume that the best way to get people to save energy is to highlight a lower electrical bill. But a new study out of the University of Chile,… Continue Reading Emphasizing The Environment Can Light Up Your Efficiency Messages

For our Public Health Week at frank, see the new visual communications tool from Cure Violence, an organization that adopts a public health approach to stopping violence. Continue Reading Violence is Contagious: Be Part of the Cure!

By Melissa Bailey  Researchers: Meghan Bridgid Moran, San Diego State University Steve Sussman, University of Southern California New research suggests targeting young people based on how they self-identify – such… Continue Reading Kids These Days: Teens respond to health messages aimed at their clique

Although public health experts know that increased physical exercise is a great way to stay healthy, getting the message out can be challenging. But new research suggests that factoring the… Continue Reading Gender-specific Language Gets Your Message Into Shape

Understanding how to use language effectively for fundraising is critical for non-profits, especially given the importance of annual fundraising events in boosting their financial reserves. But new research suggests that… Continue Reading The best language to boost donations