Center News

The Back-of-the-Envelope Guide to Communications Strategy

Communications strategy should be flexible, scrappy, and accessible to everyone on your team. This four-question framework, rooted in social science, can help organizations craft an effective strategy that drives real social change.

Posted: September 17, 2017

Read the Stanford Social Innovation Review Fall 2017 article by Ann Christiano and Annie Neimand

Category: Center Update

Stop Raising Awareness Already

Too many organizations concentrate on raising awareness about an issue—such as the danger of eating disorders or loss of natural habitat—without knowing how to translate that awareness into action, by getting people to change their behavior or act on their beliefs.

Posted: March 1, 2017

See the Spring 2017 Stanford Social Innovation Review article. by Ann Christiano and Annie Neimand

Category: Center Update