The Science of Making People Care
Effective communication is not simply about getting your message out. It requires you to strategically tap into what shapes people’s feelings and values. Here we share five principles pulled from social science that will help you connect your work to what people care most about.
Read the Fall 2018 Stanford Social Innovation Review cover story.
by Ann Christiano and Annie Neimand
Posted: August 16, 2018
Category: Center Update
Recent Articles
Researchers studying the use of digital platforms to help Native American people tell their own stories were winners of this year’s Research Prize in Public...
Read more
The recent failure of workplace vaccine mandates in the Supreme Court means we have to look for fresh ideas to get the last third of Americans...
Read more