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The Science of Making People Care

Effective communication is not simply about getting your message out. It requires you to strategically tap into what shapes people’s feelings and values. Here we share five principles pulled from social science that will help you connect your work to what people care most about.

Read the Fall 2018 Stanford Social Innovation Review cover story.

by Ann Christiano and Annie Neimand

Posted: August 16, 2018
Category: Center Update