messaging

Moving Climate Change Skeptics to Believers

Moving climate change skeptics to believers is fundamental if we are going to address the growing threat of global warming. Researchers are now studying strategies for reaching climate deniers. Emphasizing… Continue Reading Moving Climate Change Skeptics to Believers

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2 min

Use Pictures of Scientists to Correct Vaccine Myths

Photos of scientists can help correct the false perception that vaccines cause autism. Continue Reading Use Pictures of Scientists to Correct Vaccine Myths

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2 min

Emotions Make Us Blind to Political Lies

Anger and anxiety seem to be driving the polls this election cycle. As emotions run wild, people are more likely to be grab on to misinformation purported by others in… Continue Reading Emotions Make Us Blind to Political Lies

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5 min

The 5 Climate Change Communication Studies You Need to Know

To move nonbelievers to believers, we must use evidence-based communication strategies. Here are the 5 climate change communication studies you need to know. Continue Reading The 5 Climate Change Communication Studies You Need to Know

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3 min

Message to Myself: “Wow…I Can Do It!”

Want to make the world a better place? Don’t wait to be told—you can give yourself permission to do so whenever you’re ready. Continue Reading Message to Myself: “Wow…I Can Do It!”

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Moving Climate Change Skeptics to Believers

Use Pictures of Scientists to Correct Vaccine Myths

Emotions Make Us Blind to Political Lies

The 5 Climate Change Communication Studies You Need to Know

Message to Myself: “Wow…I Can Do It!”

Strategic Communications Academy for UF Leaders & Scholars

Beyond raising awareness: How to create lasting change

Science Communications Short Course

How We Are Making Sure The Science We Share Is Good

The Science of Belief: Identify Perceptions of Harm

The Back-of-the-Envelope Guide to Communications Strategy

The Science of What Makes People Care

From Awareness to Action: How to Design Campaigns That Drive Donations

How Rolando Negron Brings Research to Life at UF/IFAS

Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust

Paper exploring local discursive frames of poverty and race wins 2023 research prize

Strategic Communications Academy for University of Florida Engineering Scholars

Science-based communication strategy on COVID for the UN Verified Initiative

Re-examining narratives on poverty and wealth — the BROKE project

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