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  • About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications

Posts by tag

health

4 posts

What You See May Affect What You Eat

Research suggests you can creatively and strategically use psychology, visuals and people’s everyday surroundings to curb overeating. Continue Reading What You See May Affect What You Eat
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  • 2 min

Use Facebook to Correct Misinformation on GMOs

Social media sites like Facebook have a reputation for spreading misinformation. But providing corrective information through the site has the potential to reduce misperceptions – at least in some cases,… Continue Reading Use Facebook to Correct Misinformation on GMOs
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  • 2 min

Increase Humanitarianism with Sadness

Many are searching for ways to boost support for those overseas who are suffering from the outbreaks of infectious diseases. Communications scholar Janet Yang from the University of Buffalo found… Continue Reading Increase Humanitarianism with Sadness
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  • 2 min

Relatable Characters Make Stories About Vaccines Relevant

Storytelling can encourage women to get vaccinated against HPV — but only if the audience can relate to at least one character in the story. Continue Reading Relatable Characters Make Stories About Vaccines Relevant
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Professional Development
  • Strategic Communications Academy for UF Leaders & Scholars
  • Science Communications Course 
  • Beyond raising awareness: How to create lasting change
More of our work
  • How to Build Better Calls to Action
  • BROKE project screenshot
    Re-examining narratives on poverty and wealth — the BROKE project
  • The Science of Story Building
  • How to Tell Stories About Complex Issues
Latest from the Center
  • PRNEWS 2027 Agency Elite Top 120 badge
    UF Center for Public Interest Communications Cited by PRNews Among 120 Global ‘Elite’ Agencies
  • Most Americans Support Freedom of Information. Almost None Have Ever Used It.
  • October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability
  • 2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth
How We Help – Case Studies
  • UpTogether - Case Study - The Center for Public Interest Communications
    Using Research to Change Narratives About Direct Cash Assistance for UpTogether
  • illustration
    Innovation Service of UNHCR: the UN Refugee Agency
  • illustration of hand holding United States flag
    Covering immigration in local news—an exploration by Define American
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Center for Public Interest Communications
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Gainesville, FL 32611-8400

An auxiliary unit of the College of Journalism and Communications

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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

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