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Jeffrey W. Jordan, President and Executive Creative Director of Rescue Social Change Group, a behavior change marketing company, shares insights from the field for effective behavior change marketing for social change. Continue Reading Why Commercial Marketers Make Bad Behavior Change Marketers

Want to get self-centered people to act more charitably?  Threaten to tell their friends how selfish they are. According to research, the fear of damage to a person’s reputation can… Continue Reading Psst! Research Says that Gossip Can Make Us More Generous

When it comes to persuading your political rivals to support issues that seem to go against their core values, research suggests showing them how the causes align with their moral… Continue Reading Use the Right Moral Message to Bridge the Partisan Divide

Halloween is just around the corner, which means that all the ghosts and ghouls will be coming out to play. But research suggests that fear isn’t just fun on Halloween… Continue Reading 3 Spooktacular Studies On Using Fear In Your Next Campaign

In today's political climate, science is often treated as a partisan issue. However, in the new issue of Issues in Science and Technology, Andy Burness, writes about “Bipartisan Science," and calls for an effort to organize behind research that can attract both Republican and Democrat support. Continue Reading Bipartisan Science and a Call to Action

Homophobia and transphobia can take a serious mental and physical toll on lesbian, gay and bisexual people. To help those who are victimized because of their sexual preference or gender… Continue Reading The Comforting Possibility of Change

By Erin Meisenzahl-Peace Researchers: Ananda Sabil Hussein, Brawijaya University David Cohen and Valerie Manna, Lincoln University, Canterbury, New Zealand New research suggests that pregnant women are more likely to respond… Continue Reading When It Comes to Breastfeeding Messages, Credibility Matters

A study out of Stanford University suggests that efforts that position the problem of mass incarceration as unfairly locking up African Americans may be doing more harm than good. Published in the… Continue Reading Pointing Out Racial Bias in the Justice System Decreases Willingness to Fix It