frankology

To increase connection to your cause, ask people to get personal. When people give something personal – like their name in the form of a signature, their personal property or their blood – they are more likely to feel generous and dedicated to the cause, according to new research by…

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Posted: May 10, 2016

Research & Insights

In Science We Trust

For many science geeks, the image of the Republican Party has been tarnished in recent years by its seemingly extreme anti-science views. However, a new study suggests that Republican views toward science and policy are similar to those of Independents, both are relatively receptive to using science as a starting…

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Posted: May 5, 2016

By Ashley Lombardo As a society we often call out media as the culprit behind seemingly growing political polarization. Researchers are now looking at the effect of polarizing media on our activism, particularly around climate change. Hostile media coverage – coverage of an issue or event that people feel is biased…

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Posted: May 3, 2016

Many organizations survive off of the support from their volunteers. Showing volunteers exactly how their work benefits the people they serve can keep them committed over the long term, according to a study published in the December 2015 journal Voluntas. The study, conducted by researchers Kerstin Alfes, Amanda Shantaz and Tina Saksida, involved survey…

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Posted: April 28, 2016

Photos of scientists can help correct the false perception that vaccines cause autism.

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Posted: April 26, 2016

Research & Insights

Can Facebook Increase Charity?

People who are already logged into their social media accounts are more likely to share their charitable donations online and encourage their friends to chip in.   These results come from a study conducted by Marco Castillo, Ragan Petrie and Clarence Wardell, and are published in the June 2014 issue…

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Posted: April 21, 2016

Anger and anxiety seem to be driving the polls this election cycle. As emotions run wild, people are more likely to be grab on to misinformation purported by others in their political party. In a new study published in the August 2015 Journal of Communication, communications scholar Brian Weeks found…

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Posted: April 19, 2016

By Kaylis Baxter Religious conservatives are more liberal with their wallets when it comes to charitable donations. These results come from a study published in the October 2015 Journal of Applied Business and Economics. Researchers Roger J. Edger III, Bruce D. McDonald III and Amanda L. Wilsker used survey data from 1,530 adults…

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Posted: April 14, 2016

To persuade climate change skeptics, ditch the metaphors and keep it simple. Pie charts and simple statements about the scientific consensus are more effective than longer metaphors in communicating about climate change, according to a study published in September 2014 journal Climatic Change. These results come from an experiment involving…

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Posted: April 12, 2016

Social media sites like Facebook have a reputation for spreading misinformation. But providing corrective information through the site has the potential to reduce misperceptions – at least in some cases, according to a new study by researchers Leticia Bode and Emily K. Vraga, published in the August 2015 issue of…

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Posted: April 4, 2016