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  • About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
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    • Center Updates
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      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
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      • Learn on your schedule
      • Beyond raising awareness: How to create lasting change
      • Science Communications Course 
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
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2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth

Public Interest Communications Comes of Age The Center for Public Interest Communications at the University of Florida’s College of Journalism and Communications released its 2025 “Real Good Census.” This inaugural… Continue Reading 2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth
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Professional Development
  • Beyond raising awareness: How to create lasting change
  • Science Communications Course 
  • Strategic Communications Academy for UF Leaders & Scholars
More of our work
  • Stop Raising Awareness Already
  • Can #MeToo Have Lasting Influence?
  • Persuasion in a “Post-Truth” World
  • The Secret to Better Storytelling for Social Change: Better Partnerships
Latest from the Center
  • Most Americans Support Freedom of Information. Almost None Have Ever Used It.
  • October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability
  • composite image of Audrey Goldfarb and text stating "Science isn't personal: why communicating emotion isn't 'soft,' it's strategic"
    Changemakers in Action: Dr. Audrey Goldfarb
  • Building Partnerships for Lasting Change: Why Awareness Alone Won’t Cut It
How We Help – Case Studies
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    When the Science Stops at the Shoreline: Sharing Research on Florida’s Red Tide
  • hands with medicine
    Invest in Trust – a vaccine communications guide for CNAs
  • illustration
    Innovation Service of UNHCR: the UN Refugee Agency
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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

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