• About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Beyond raising awareness: How to create lasting change
      • Science Communications Course 
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications
Center for Public Interest Communications
Support
  • About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Beyond raising awareness: How to create lasting change
      • Science Communications Course 
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications

Our Services

The Center works with government agencies, universities, foundations, non-profits and public interest communications agencies to create and implement effective communication strategies.

We curate and activate insights from behavioral, cognitive, social and communication sciences to help move beyond raising awareness to help build the world we wish existed.

Our team can help you in the following ways:

  • Work with you to apply the science of human-centered design to make your communications more effective.
  • Conduct systems thinking to assess your organizational needs, strategic goals and target audiences.
  • Undertake content analysis, qualitative analysis, focus groups, surveys, interviews and ethnographies.
  • Assist with the development of strategies, messages and tactics that support effective communication with media, policymakers and other key audiences and constituencies.
  • Assess your digital and social media strategy and explore how you can create thoughtful content for online platforms.
  • Show you how the fascinating science of storybuilding can be integrated into your messaging efforts.
  • Create research briefs on specific topics and help you develop plans to make the most effective use of them.
  • Help you create and conduct collaborative events, host webinars, and plan customized face-to-face workshops and trainings.

We welcome the opportunity to hear about your ideas and needs, and to share our thoughts about how we can help you.

our frameworks inform our work: Discover more
four questions illlustration

Four Questions: The Back of the Envelope Guide to Strategy

Find Out More
illlustration

Science of Story Building

Find Out More
illustration

Build the World You Wish Existed: An Action Guide

Find Out More

The Science of What Makes People Care – Six Imperatives for Changemakers

Find Out More
six spheres illustration

The Six Spheres of Influence

Find Out More

Professional Development
  • Beyond raising awareness: How to create lasting change
  • Strategic Communications Academy for UF Leaders & Scholars
  • Science Communications Course 
More of our work
  • Changing Mindsets, Changing the Rules
  • Can #MeToo Have Lasting Influence?
  • The Science of Story Building
  • The Science of What Makes People Care
Latest from the Center
  • Most Americans Support Freedom of Information. Almost None Have Ever Used It.
  • October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability
  • 2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth
  • composite image of Audrey Goldfarb and text stating "Science isn't personal: why communicating emotion isn't 'soft,' it's strategic"
    Changemakers in Action: Dr. Audrey Goldfarb
How We Help – Case Studies
  • gloved hand holding vial
    Science-based communication strategy on COVID for the UN Verified Initiative
  • florida beach
    When the Science Stops at the Shoreline: Sharing Research on Florida’s Red Tide
  • illustration of hand holding United States flag
    Covering immigration in local news—an exploration by Define American
UF Logo

Center for Public Interest Communications
PO Box 118400
Gainesville, FL 32611-8400

An auxiliary unit of the College of Journalism and Communications

Copyright © 2026

Contact Us

We are eager to chat with you about your project or training need.

Send us a note

The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

  • Change Communication
  • Science Communication
  • Strategic Communication
  • Broader Impacts
  • Public Interest Communication
  • Narrative Change
  • Leadership Development
  • Strategy Development
  • Effective Presentations
  • Research Translation & Insights

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