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To Win Against False Information, We Must Play Offense

What should strategic communication in the public and social change sectors look like in a time marked by extreme political polarization and false information? Science suggests the key may be… Continue Reading To Win Against False Information, We Must Play Offense

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1 min

Stop Raising Awareness Already

Too many organizations concentrate on raising awareness about an issue—such as the danger of eating disorders or loss of natural habitat—without knowing how to translate that awareness into action, by… Continue Reading Stop Raising Awareness Already

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1 min

Stop Raising Awareness Already

See the Spring 2017 Stanford Social Innovation Review article. by Ann Christiano and Annie Neimand

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1 min

Persuasion in a “Post-Truth” World

To make progress on ideologically or politically sticky issues, social sector organizations must reshape their messaging to do more than cite facts; they must use smart storytelling and craft solutions… Continue Reading Persuasion in a “Post-Truth” World

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5 min

Why Each Side of the Partisan Divide Thinks the Other is Living in an Alternate Reality

If someone sees or hears something they don't want to believe...they probably won't believe it. Continue Reading Why Each Side of the Partisan Divide Thinks the Other is Living in an Alternate Reality

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1 min

Why each side of the partisan divide thinks the other is living in an alternate reality

To some liberals, Donald Trump’s inauguration portends doom for the republic; to many conservatives, it’s a crowning moment for the nation that will usher in an era of growth and… Continue Reading Why each side of the partisan divide thinks the other is living in an alternate reality

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6 min

Why Do Science Issues Seem to Divide us Along Party Lines

Social scientists investigate when and why liberals and conservatives mistrust science. The apparent split may be more about cultural and personal beliefs than feelings about science itself. Continue Reading Why Do Science Issues Seem to Divide us Along Party Lines

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4 min

Every Little Bit Counts: How to increase blood donations

As the nation’s eyes turn toward Orlando, many are left searching for ways to help. For people living in Florida, donating blood has been a way to show support and… Continue Reading Every Little Bit Counts: How to increase blood donations

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6 min

What You See May Affect What You Eat

Research suggests you can creatively and strategically use psychology, visuals and people’s everyday surroundings to curb overeating. Continue Reading What You See May Affect What You Eat

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3 min

Psychology Helps Explain Why People Are Prejudiced

How’s your head feeling? We ask because we assume you’ve probably banged it against a wall a few times in bewilderment at the prejudiced attitudes people continue to hold despite… Continue Reading Psychology Helps Explain Why People Are Prejudiced

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To Win Against False Information, We Must Play Offense

Stop Raising Awareness Already

Stop Raising Awareness Already

Persuasion in a “Post-Truth” World

Why Each Side of the Partisan Divide Thinks the Other is Living in an Alternate Reality

Why each side of the partisan divide thinks the other is living in an alternate reality

Why Do Science Issues Seem to Divide us Along Party Lines

Every Little Bit Counts: How to increase blood donations

What You See May Affect What You Eat

Psychology Helps Explain Why People Are Prejudiced

Strategic Communications Academy for UF Leaders & Scholars

Beyond raising awareness: How to create lasting change

Science Communications Course

How We Are Making Sure The Science We Share Is Good

The Science of Story Building

Finding the Right Messenger for Your Message

Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust

2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth

Changemakers in Action: Dr. Audrey Goldfarb

Building Partnerships for Lasting Change: Why Awareness Alone Won’t Cut It

People Trust Scientists—So Why Isn’t Research Driving More Change?

Re-examining narratives on poverty and wealth — the BROKE project

Science-based communication strategy on COVID for the UN Verified Initiative

Largest Study on Narratives About Philanthropy with the Council on Foundations

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