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Persuasion in a “Post-Truth” World

To make progress on ideologically or politically sticky issues, social sector organizations must reshape their messaging to do more than cite facts; they must use smart storytelling and craft solutions… Continue Reading Persuasion in a “Post-Truth” World

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5 min

Why Each Side of the Partisan Divide Thinks the Other is Living in an Alternate Reality

If someone sees or hears something they don't want to believe...they probably won't believe it. Continue Reading Why Each Side of the Partisan Divide Thinks the Other is Living in an Alternate Reality

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1 min

Why each side of the partisan divide thinks the other is living in an alternate reality

To some liberals, Donald Trump’s inauguration portends doom for the republic; to many conservatives, it’s a crowning moment for the nation that will usher in an era of growth and… Continue Reading Why each side of the partisan divide thinks the other is living in an alternate reality

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6 min

Why Do Science Issues Seem to Divide us Along Party Lines

Social scientists investigate when and why liberals and conservatives mistrust science. The apparent split may be more about cultural and personal beliefs than feelings about science itself. Continue Reading Why Do Science Issues Seem to Divide us Along Party Lines

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4 min

Every Little Bit Counts: How to increase blood donations

As the nation’s eyes turn toward Orlando, many are left searching for ways to help. For people living in Florida, donating blood has been a way to show support and… Continue Reading Every Little Bit Counts: How to increase blood donations

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6 min

What You See May Affect What You Eat

Research suggests you can creatively and strategically use psychology, visuals and people’s everyday surroundings to curb overeating. Continue Reading What You See May Affect What You Eat

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3 min

Psychology Helps Explain Why People Are Prejudiced

How’s your head feeling? We ask because we assume you’ve probably banged it against a wall a few times in bewilderment at the prejudiced attitudes people continue to hold despite… Continue Reading Psychology Helps Explain Why People Are Prejudiced

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2 min

The Politics of Mental Illness

Mental illness is stigmatized in America, leaving many unwilling to seek treatment. New research suggests that stigmatization is a political matter. People who are more conservative are more likely to… Continue Reading The Politics of Mental Illness

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2 min

Moving Climate Change Skeptics to Believers

Moving climate change skeptics to believers is fundamental if we are going to address the growing threat of global warming. Researchers are now studying strategies for reaching climate deniers. Emphasizing… Continue Reading Moving Climate Change Skeptics to Believers

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2 min

When Charity Isn’t Selfless

Charity is often seen as a selfless act, but new research tells us otherwise. We’re more likely to give when we believe that a charity is working to fix a… Continue Reading When Charity Isn’t Selfless

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Persuasion in a “Post-Truth” World

Why Each Side of the Partisan Divide Thinks the Other is Living in an Alternate Reality

Why each side of the partisan divide thinks the other is living in an alternate reality

Why Do Science Issues Seem to Divide us Along Party Lines

Every Little Bit Counts: How to increase blood donations

What You See May Affect What You Eat

Psychology Helps Explain Why People Are Prejudiced

The Politics of Mental Illness

Moving Climate Change Skeptics to Believers

When Charity Isn’t Selfless

Strategic Communications Academy for UF Leaders & Scholars

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