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From Awareness to Action: How to Design Campaigns That Drive Donations

Campaigns that drive donations must go beyond simply informing people about an issue. To inspire action, it’s crucial to understand what motivates people to care deeply enough to contribute. At… Continue Reading From Awareness to Action: How to Design Campaigns That Drive Donations

After years in science and education, Rolando Negron stepped into a new role as Acquisitions Editor at UF/IFAS and quickly recognized a challenge: connecting research with the public. To bridge… Continue Reading How Rolando Negron Brings Research to Life at UF/IFAS

Mark Little, founder of Storyful: “I’m in the company of people just like myself, who believe not just in the possibility of change, but I think–I hope–you all agree with… Continue Reading You Say You Want a (Storytelling) Revolution