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Largest Study on Narratives About Philanthropy

Foundations play a major role in our society, and the majority of Americans view them positively. However, Americans have little understanding of what foundations do and how they affect our daily lives. Continue Reading Largest Study on Narratives About Philanthropy

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The Six Spheres of Influence

When you’re taking on big challenges, making any change can feel overwhelming. Where do you start? There are so many approaches you could take– which one is most likely to work? The Six Spheres of Influence can help you figure it out. Continue Reading The Six Spheres of Influence

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Moving Beyond Awareness to Achieve Policy Change

Awareness campaigns are everywhere. From social media hashtags to global movements, raising awareness has become a staple of advocacy work. However, awareness alone is not enough to drive meaningful policy… Continue Reading Moving Beyond Awareness to Achieve Policy Change

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From Awareness to Action: How to Design Campaigns That Drive Donations

Campaigns that drive donations must go beyond simply informing people about an issue. To inspire action, it’s crucial to understand what motivates people to care deeply enough to contribute. At… Continue Reading From Awareness to Action: How to Design Campaigns That Drive Donations

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How Rolando Negron Brings Research to Life at UF/IFAS

After years in science and education, Rolando Negron stepped into a new role as Acquisitions Editor at UF/IFAS and quickly recognized a challenge: connecting research with the public. To bridge… Continue Reading How Rolando Negron Brings Research to Life at UF/IFAS

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Largest Study on Narratives About Philanthropy

The Six Spheres of Influence

Moving Beyond Awareness to Achieve Policy Change

From Awareness to Action: How to Design Campaigns That Drive Donations

How Rolando Negron Brings Research to Life at UF/IFAS

Science Communications Course

Beyond raising awareness: How to create lasting change

Strategic Communications Academy for UF Leaders & Scholars

Persuasion in a “Post-Truth” World

Communicating the Complexity of Displacement in a Changing Climate

To Win Against False Information, We Must Play Offense

Re-examining narratives on poverty and wealth — the BROKE project

Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust

Paper exploring local discursive frames of poverty and race wins 2023 research prize

Center welcomes two collaborators in research and strategy

Center announces three finalists for the $10,000 public interest communications research prize

Science-based communication strategy on COVID for the UN Verified Initiative

Strategic Communications Academy for University of Florida Engineering Scholars

Invest in Trust – a vaccine communications guide for CNAs

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