Posted: August 1, 2016
How to make more people see your digital content.
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Sometimes you have to confront the fact that you may not be the rockstar you want to be. We did. And here’s what happened.
#ZombieDilemma: Humor Can Backfire in a Public Health Campaign
Posted: July 6, 2016
With literally hundreds of articles vying for our attention daily, getting your campaign noticed isn’t always easy, so to reach their audiences, communicators sometimes turn to a popular, but underused tool: humor
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Tagged as: campaign, Emotions, health, humor, messaging, public health, Social Media
Continuing the Fight for LGBT Equality: A Conversation with Anastasia Khoo
Posted: May 11, 2016
As a big player in the movement for LGBT equality, the Human Rights Campaign has used all the tools they have to stop the recent anti-LGBT bills introduced across the south. From organizing celebrities and business leaders, to leading marches in the street, HRC is on the frontline of this movement. We talked with Anastasia Khoo, chief marketing officer for HRC and the brain behind many of their famous social media campaigns about this fight and what HRC is doing to win.
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Tagged as: lgbt, policy, politics, religion, Social Media
Telling Women’s Stories to Drive Change: An Interview with The Goddess Project
Posted: March 8, 2016
In honor of International Women’s Day, I talked with Sara Landas and Holli Rae, the filmmakers behind the new grassroots documentary, The Goddess Project, about their film, the role of media in driving change and why it is important to tell stories about women’s lives.
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Tagged as: interview, Media, Social Media, storytelling, women
Digital communications aid a dying democracy in Latin America
Posted: December 17, 2015
For the first time in 17 years and 20 national elections, the Venezuelan opposition overwhelmingly won two thirds (112/167) of the National Assembly’s seats with a noticeable participation of 75% of voters on Sunday, December 6, 2015. The political event is not only, as The New York Times highlights, a rare victory, but also an example of how a political organization circumvented governmental media censorship and control with digital communications technologies.
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Fellow Friday: How to Trend Change
Posted: October 30, 2015
In this new series, we share blog posts from the 2015 Frank Karel Fellows. The Frank Karel Fellowship places undergraduate students who are first-generation college students and/or represent diverse racial, ethnic and social backgrounds in an 8-week summer internship within the communications team of a carefully selected nonprofit organization. Read about Marcia Puig-Lluch's experience at Wider Opportunities for Women.
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3 Spooktacular Studies On Using Fear In Your Next Campaign
Posted: October 29, 2015
Halloween is just around the corner, which means that all the ghosts and ghouls will be coming out to play. But research suggests that fear isn’t just fun on Halloween – it can actually be a surprisingly effective emotion for encouraging action on social problems. These three studies show you how your communications campaign can keep the Halloween spirit alive year-round and make the world a better place in the process. 1) How to Boo-st Action on Climate Change Climate change is an objectively terrifying problem, and the sheer magnitude of the issue can cause people to tune it out.…
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Tagged as: frankology
3 Ways to To Improve Breast Cancer Awareness Campaigns
Posted: October 9, 2015
This month millions of survivors, researchers, doctors, advocates, and communicators are raising awareness about breast cancer. But, to really make a difference, we need to do more than raise awareness. Research tells us how.
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Tagged as: frankology
Rebranding The Single Mom
Posted: May 25, 2015
Why this mom thinks it’s time to rebrand the single mom.
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I Came, I Saw, I Heard and Learned
Posted: March 26, 2015
What I learned at #frank2015 about how to evolve our thinking as communicators and break free from convention.
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