Center News

#ZombieDilemma: Humor Can Backfire in a Public Health Campaign

Posted: July 6, 2016

With literally hundreds of articles vying for our attention daily, getting your campaign noticed isn’t always easy, so to reach their audiences, communicators sometimes turn to a popular, but underused tool: humor

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Context Matters: Ask the CDC

Posted: March 10, 2016

Even the best of intentions can fall flat if you don’t consider the context in which they will be received. The Centers for Disease Control (CDC) learned this the hard way last month when it issued a report discouraging pregnant and “pre-pregnant” women from drinking.

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Saving men one mo-bro at a time

Posted: November 19, 2015

Novemeber is Prostate Cancer Awareness Month, and for many men that means shelving their razors and breaking out the mustache wax for Movember. For those in the business of public interest communications, Movember provides us with some insight as to what works and what falls short in reaching men on health issues.

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Why Commercial Marketers Make Bad Behavior Change Marketers

Posted: November 5, 2015

Jeffrey W. Jordan, President and Executive Creative Director of Rescue Social Change Group, a behavior change marketing company, shares insights from the field for effective behavior change marketing for social change.

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3 Spooktacular Studies On Using Fear In Your Next Campaign

Posted: October 29, 2015

Halloween is just around the corner, which means that all the ghosts and ghouls will be coming out to play. But research suggests that fear isn’t just fun on Halloween – it can actually be a surprisingly effective emotion for encouraging action on social problems. These three studies show you how your communications campaign can keep the Halloween spirit alive year-round and make the world a better place in the process. 1) How to Boo-st Action on Climate Change Climate change is an objectively terrifying problem, and the sheer magnitude of the issue can cause people to tune it out.…

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3 Ways to To Improve Breast Cancer Awareness Campaigns

Posted: October 9, 2015

This month millions of survivors, researchers, doctors, advocates, and communicators are raising awareness about breast cancer. But, to really make a difference, we need to do more than raise awareness. Research tells us how.

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6 Ways To Use Emotion In Your Campaigns, According To Research

Posted: August 13, 2015

Over the last year we've compiled a variety of studies for frankology that show different ways emotions can be used to support change efforts. Check out these 6 findings on ways to use emotion in your work.

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Violence is Contagious: Be Part of the Cure!

Posted: July 2, 2015

For our Public Health Week at frank, see the new visual communications tool from Cure Violence, an organization that adopts a public health approach to stopping violence.

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The Science Of Communication: An interview with Dr. Sara Bleich, 2015 frank grand prize winner

Posted: June 12, 2015

Soon we’ll be taking submissions for the frank 2016 research prizes in public interest communications. To kick things off, we talked with Dr. Sara Bleich, the 2015 frank grand prize winner.

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