Center News

#ZombieDilemma: Humor Can Backfire in a Public Health Campaign

Posted: July 6, 2016

With literally hundreds of articles vying for our attention daily, getting your campaign noticed isn’t always easy, so to reach their audiences, communicators sometimes turn to a popular, but underused tool: humor

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Context Matters: Ask the CDC

Posted: March 10, 2016

Even the best of intentions can fall flat if you don’t consider the context in which they will be received. The Centers for Disease Control (CDC) learned this the hard way last month when it issued a report discouraging pregnant and “pre-pregnant” women from drinking.


Saving men one mo-bro at a time

Posted: November 19, 2015

Novemeber is Prostate Cancer Awareness Month, and for many men that means shelving their razors and breaking out the mustache wax for Movember. For those in the business of public interest communications, Movember provides us with some insight as to what works and what falls short in reaching men on health issues.


The Science Of Communication: An interview with Dr. Sara Bleich, 2015 frank grand prize winner

Posted: June 12, 2015

Soon we’ll be taking submissions for the frank 2016 research prizes in public interest communications. To kick things off, we talked with Dr. Sara Bleich, the 2015 frank grand prize winner.