Posted: July 6, 2016
With literally hundreds of articles vying for our attention daily, getting your campaign noticed isn’t always easy, so to reach their audiences, communicators sometimes turn to a popular, but underused tool: humor
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Tagged as: campaign, Emotions, health, humor, messaging, public health, Social Media
Posted: March 10, 2016
Even the best of intentions can fall flat if you don’t consider the context in which they will be received. The Centers for Disease Control (CDC) learned this the hard way last month when it issued a report discouraging pregnant and “pre-pregnant” women from drinking.
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Posted: November 19, 2015
Novemeber is Prostate Cancer Awareness Month, and for many men that means shelving their razors and breaking out the mustache wax for Movember. For those in the business of public interest communications, Movember provides us with some insight as to what works and what falls short in reaching men on health issues.
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Posted: June 12, 2015
Soon we’ll be taking submissions for the frank 2016 research prizes in public interest communications. To kick things off, we talked with Dr. Sara Bleich, the 2015 frank grand prize winner.
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