Building the world we wish existed

We help movements, foundations, agencies and organizations apply behavioral, cognitive and social science to build better communication strategies for the common good.

Why Public Interest Communications? We are formalizing the study and practice of science-based, strategically planned communication campaigns for the greater good. A public interest communications approach has the main goal of achieving significant and sustained positive behavioral change on issues that transcend the particular interests of any single organization or individual. Read more »

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Some of Our Public Scholarship

Stop Raising Awareness Already


Too many organizations concentrate on raising awareness about an issue without knowing how to translate that awareness into action. Read why in SSIR »

The Back-of-the-Envelope Guide to Communications Strategy℠


This four-question framework, rooted in social science, can help organizations craft an effective strategy that drives real social change. Read more »

The Science of What Makes People Care℠


Effective communication is not simply about getting your message out. It requires you to strategically
tap into what shapes people’s feelings and values. Read our framework in SSIR »

The Science of Story Building℠


Why we need to understand how to build better stories. We look at what research tells us about how brains work to tell stories that are more compelling, memorable and inspiring. More at scienceofstories.org »

Allissa Richardson wins the 2021 frank research prize

May 4, 2021

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Two New Projects Will Produce Tools to Build Trust in COVID-19 Vaccines

March 31, 2021

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Coronavirus Vaccines: Identifying Ways to Build Public Trust

January 27, 2021

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Ja'Kari Clayton

Ja’Kari Clayton: Leading the Way

November 19, 2020

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Apr 2

WEBINAR: The Science of What Makes People Care

2 pm ET/11am PT
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Want more? Earn a Master's degree in driving social change. Apply today!

The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for social change. We are based at the University of Florida College of Journalism and Communications.