The Center for Public Interest Communications curates and translates evidence-based insights from a range of disciplines and activates these findings through robust frameworks developed and offered by the team. We use these frameworks to inform our own consulting work and offer a number of trainings for you to also use these scaffolds to inform your work.
The Six Spheres of Influence
A public interest communications framework for mapping systems and finding leverage Most campaigns fail not because people don’t care, but because they push in the wrong place. They pick the sphere of influence that feels most…
Science of Story Building
Story is the best tool we have for transforming culture and changing systems. This has become a fundamental belief in the social change sector. Many organizations are telling stories about their work and the issues they work on to…
Build the World You Wish Existed: An Action Guide
When tackling a big problem, it can be important to approach it from a systems-thinking and human-centered design perspective. Applying these tools helps you discover what you can leverage to create positive interventions that address…
Four Questions: The Back of the Envelope Guide to Strategy
Coming up with a strategic communications plan doesn’t have to require a staff retreat and hours of work. Simply focusing on making the right decisions in the right sequence can make a world of difference in helping you gain traction for…
The Science of What Makes People Care – Six Imperatives for Changemakers
The scientific evidence is piling up: people don’t act on information, they act on what they care most about. We’ve distilled six core principles from behavioral, cognitive and social science that you can apply to help people care more…