Framework

The Six Spheres of Influence

When you’re taking on big challenges, making any change can feel overwhelming. Where do you start? There are so many approaches you could take– which one is most likely to work? The Six Spheres of Influence can help you figure it out. Continue Reading The Six Spheres of Influence

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1 min

Science of Story Building

Story is the best tool we have for transforming culture and changing systems. This has become a fundamental belief in the social change sector. Many organizations are telling stories about… Continue Reading Science of Story Building

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1 min

Four Questions: The Back of the Envelope Guide to Strategy

Coming up with a strategic communications plan doesn’t have to require a staff retreat and hours of work. Simply focusing on making the right decisions in the right sequence can… Continue Reading Four Questions: The Back of the Envelope Guide to Strategy

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2 min

The Science of What Makes People Care – Six Imperatives for Changemakers

The scientific evidence is piling up: people don’t act on information, they act on what they care most about. We’ve distilled six core principles from behavioral, cognitive and social science… Continue Reading The Science of What Makes People Care – Six Imperatives for Changemakers

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1 min

Build the World You Wish Existed: An Action Guide

When tackling a big problem, it can be important to approach it from a systems-thinking and human-centered design perspective. Applying these tools helps you discover what you can leverage to… Continue Reading Build the World You Wish Existed: An Action Guide

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The Six Spheres of Influence

Science of Story Building

Four Questions: The Back of the Envelope Guide to Strategy

The Science of What Makes People Care – Six Imperatives for Changemakers

Build the World You Wish Existed: An Action Guide

Science Communications Course

Beyond raising awareness: How to create lasting change

Strategic Communications Academy for UF Leaders & Scholars

The Secret to Better Storytelling for Social Change: Better Partnerships

The Science of Belief: Use Values and Worldviews to Build Bridges

Changing Mindsets, Changing the Rules

The Science of Belief: Move Beyond “Us” and “Them” to “We”

Moving Beyond Awareness to Achieve Policy Change

From Awareness to Action: How to Design Campaigns That Drive Donations

How Rolando Negron Brings Research to Life at UF/IFAS

Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust

Science-based communication strategy on COVID for the UN Verified Initiative

Innovation Service of UNHCR: the UN Refugee Agency

Covering immigration in local news—an exploration by Define American

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