brendanmartin

This Untapped Tool Could Help Boost Vaccination Rates

The recent failure of workplace vaccine mandates in the Supreme Court means we have to look for fresh ideas to get the last third of Americans vaccinated. Here’s a tool no… Continue Reading This Untapped Tool Could Help Boost Vaccination Rates

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1 min

Why Intersectional Stories Are Key to Helping the Communities We Serve

Telling diverse and inclusive stories for social change that center marginalized communities and build understanding requires that we show the complex ways communities experience systems of inequality. Published: Stanford Social… Continue Reading Why Intersectional Stories Are Key to Helping the Communities We Serve

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1 min

Finding the Right Messenger for Your Message

Trusted messengers are important to the success of any advocacy campaign. Here are eight archetypes and four audience contexts to help organizers find the right ones. Published: Stanford Social Innovation… Continue Reading Finding the Right Messenger for Your Message

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1 min

How to Build Better Calls to Action

A well-told story can inspire people to engage with social and environmental issues, but how do nonprofits channel that energy into behaviors that make a difference? Behavioral science can help… Continue Reading How to Build Better Calls to Action

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1 min

Changing Mindsets, Changing the Rules

A talk on communicating climate change in the anthropocene delivered in June 2019 at a conference hosted by Partners for a New Economy. Published: YouTube

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1 min

Communicating the Complexity of Displacement in a Changing Climate

Displacement is fiercely complex. So is climate change. Explaining how those factors intertwine requires an array of legal and scientific jargon that obscures the suffering experienced by people caught at… Continue Reading Communicating the Complexity of Displacement in a Changing Climate

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3 min

Introducing the 2019 winner of the $10,000 prize for research in public interest communications

The University of Florida College of Journalism and Communications Center for Public Interest Communications (CPIC) awarded Dr. Jeremy Yip, assistant professor of Management at Georgetown University’s McDonough School of Business,… Continue Reading Introducing the 2019 winner of the $10,000 prize for research in public interest communications

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1 min

The Science of Belief: Move Beyond “Us” and “Them” to “We”

Why do people hold prejudiced beliefs toward refugees and people seeking asylum? How can we develop communication strategies to engender more positive feelings toward refugees? Published: UNHCR Innovation Service via… Continue Reading The Science of Belief: Move Beyond “Us” and “Them” to “We”

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The Science of Belief: Use Values and Worldviews to Build Bridges

Why do people have such radically different responses to refugees? How is it that despite our best efforts to gain support for the protection of people whose lives are devastated… Continue Reading The Science of Belief: Use Values and Worldviews to Build Bridges

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The Science of Belief: Identify Perceptions of Harm

Why do some people support policies that limit asylum seekers’ opportunity to seek refuge in another community? How is it that people can have such radically different perspectives on solutions… Continue Reading The Science of Belief: Identify Perceptions of Harm

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This Untapped Tool Could Help Boost Vaccination Rates

Why Intersectional Stories Are Key to Helping the Communities We Serve

Finding the Right Messenger for Your Message

How to Build Better Calls to Action

Changing Mindsets, Changing the Rules

Communicating the Complexity of Displacement in a Changing Climate

Introducing the 2019 winner of the $10,000 prize for research in public interest communications

The Science of Belief: Move Beyond “Us” and “Them” to “We”

The Science of Belief: Use Values and Worldviews to Build Bridges

The Science of Belief: Identify Perceptions of Harm

Beyond raising awareness: How to create lasting change

Strategic Communications Academy for UF Leaders & Scholars

Science Communications Course

Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust

How We Are Making Sure The Science We Share Is Good

Outsmart Gender Bias through Design

Stop Raising Awareness Already

2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth

Changemakers in Action: Dr. Audrey Goldfarb

Building Partnerships for Lasting Change: Why Awareness Alone Won’t Cut It

People Trust Scientists—So Why Isn’t Research Driving More Change?

Re-examining narratives on poverty and wealth — the BROKE project

Strategic Communications Academy for University of Florida Engineering Scholars

Largest Study on Narratives About Philanthropy with the Council on Foundations

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