Ann Christiano, University of Florida College of Journalism and Communications Frank Karel Chair in Public Interest Communications and Center for Public Interest Communications (CPIC) director and Annie Neimand, CPIC research director, discuss effective approaches for “Building a Communication Strategy for Diversity and Inclusion” in recent a Stanford Social Innovation Review podcast.
Using insight from systems thinking and social, behavioral, and cognitive science, Christiano and Neimand describe how to craft stories and multimedia experiences that drive social change. In the podcast, they offer tips such as trying to connect a nonprofit’s messaging to conversations that are already happening in the broader culture, and finding respectful ways to tap into the stories of those your organization seeks to help.
They present four questions to help develop a “back-of-the-envelope” effective communication strategy including what your organization is trying to make true that is not true now; what needs to be done or not done to achieve the goal; what they believe that would motivate them to act; and how best to disseminate the message.
